Marketing Technology

June 1, 2023

Report: B2B Marketers Faced with Rising Customer Service Expectations

Report: B2B Marketers to Leverage Martech to Improve the Customer Experience

Migrating to GA4

6 Key Takeaways: Migrating to GA4 for B2B Marketers

99% of CMOs Cite Return-on-Investment as Their Top Marketing Stressor

GA4 Conversion Tracking

GA4 Conversion Tracking: What A B2B Marketer Needs to Know

69% of Marketers Intend on Boosting Their Martech Spend

martech

Survey: 52% of Marketers Have Only Been “Somewhat Successful” with MarTech Utilization Strategies Intact

Technology

Survey: Top CMOs Remain Concerned About ROI, Big Data and AI

event marketing, martech, digital marketing

Survey: Event Marketers Find that MarTech Helps Them Achieve Top Objectives

machine learning, marketing

Report: Marketing Automation Incentives are Fueling Marketers’ Success

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— Alexis Karlin, Digital Marketing Specialist, Neolane (Acquired by Adobe)

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