Search Engine Marketing

June 28, 2023

52% of Digital Marketers Solely Focused on Reach Rather Than ROI

Report: B2B Marketers Faced with Rising Customer Service Expectations

93% of Digital Marketers Expect to Achieve All Goals Within the Next Six Months

Report: Successful Marketers Have More Confidence in the Accuracy of Their Data

B2B Buyer Personas

Report: Marketers See Go-To-Market Strategy Success When Using Intent Data

how to use data in content marketing

69% of Digital Marketers Only Claim to Be ‘Somewhat Successful’ at Achieving Goals

Report: Marketers to Spend Less on Customer Initiatives as Budgets Fall

Report: B2B Marketers to Leverage Martech to Improve the Customer Experience

51% of Marketers to Increase Their Spending on Marketing Automation This Year

Report: Marketers Feeling More Pressure to Improve the Customer Experience

Report: Marketing Leaders Finding Success By Prioritizing the Customer Experience

64% of Marketers, Sales, and Data Personnel Now Using Account-Based Strategies

Technology

71% of Marketers are Using Less Than 50% of Martech Stack Capabilities

96% of Marketers Focusing on Customer Loyalty to Adapt to Shifting Demands

Report: More Marketers Seeking to Leverage Predictive Analytics and AI

99% of CMOs Cite Return-on-Investment as Their Top Marketing Stressor

Report: Marketers Now See Virtual Events as a Permanent Part of Their Strategy

“The KoMarketing team took our PPC and SEM marketing efforts to the next level. They are a team of thoughtful, creative, and smart people, and they get downright scientific when it comes to measurement and attribution. A true pleasure to work with.”

— Will Bernholz, Vice President, Marketing, Dropsource

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