Why work at KoMarketing? We’re a team of online marketing professionals that take pride in exceeding the expectations of our clients. We genuinely have a passion for search, social media, and content marketing, and in driving the success of our clients’ online marketing initiatives.
Take a look at our careers page to learn more about working at KoMarketing and please review the job description below to find out if you have the skills necessary for this role.
Paid Media (PPC / Social Media) Analyst
The Paid Media Analyst is responsible for implementing paid acquisition strategies for clients across search engine marketing and social media advertising platforms. The Paid Media Analyst can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.
Key Functional Areas of Responsibility
- Manage and perform daily account responsibilities associated with Google Ads, Bing, Facebook, Twitter, LinkedIn, and other search / social platforms for a variety of clients.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Develop and maintain client interest groups, targeted lists, and other applicable social media platform data in accordance with account daily and monthly budget caps, impression share, engagement rates, and other important account metrics.
- Manage large keyword and targeted social media lists.
- Provide creative copy suggestions and graphical ad templates.
- Manage Display network placement lists on Google Ads remarketing and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Generate new paid search / social campaigns, ad groups, and accounts and aid in the creation of new paid search and social media marketing initiatives.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search / social initiatives.
- Keep pace with search engine and social media industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
- Communication to team and management on project development, timelines, and results.
- Work closely with the other team members to meet client goals.
- Passion for search, social, and internet marketing.
- Outstanding ability to think creatively, and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, project management and time management skills.
Professional Skills & Qualifications
- 1 – 2 years experience in paid acquisition platforms.
- Proficiency in MS Excel, PowerPoint, and Word.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms (Google Ads, Bing).
- Experience working with popular social media ad platforms (Facebook, Twitter, and LinkedIn).
- Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
- Google Ads / Bing certification a plus.
- Experience with international paid platforms (IE Baidu, etc) a plus.
- BS/BA degree preferred.
Compensation & Benefits
- Competitive salary plus performance incentives
- Participation in company health (medical, dental) insurance plans after 60 days full-time employment
- Paid vacation and sick days
- Company laptop
- Opportunity to advance your career
How to Apply
To apply for this position, send an email to our careers mailbox with “Paid Media Analyst Application” in the subject line. In the email, make sure to include your resume (in word or PDF preferred), cover letter, salary requirements, and any additional information you would feel relevant for this role.
“KoMarketing understands how to present and execute recommendations across the organization, from the IT professional to strategic marketing leadership. They go beyond expectation in working with the client to evaluate, execute, and implement program initiatives.”