KoMarketing Acquires Majority Stake in Social Media Management Tool Contaxio
KoMarketing has acquired a majority stake in social media management tool Contaxio – http://contax.io – as the B2B online marketing agency continues to expand its offerings and capabilities in the online marketing space.
BOSTON, MA (PRWEB) APRIL 17, 2014 – KoMarketing has acquired a majority stake in social media management tool Contaxio –http://contax.io – as the B2B online marketing agency continues to expand its offerings and capabilities for the organizations and professionals in the B2B online marketing space.
Contaxio is a second-generation social media contact management system created in 2007 by Whitley Media. Originally known as “MyTweeple,” the application allows social media users, Twitter users in particular, to easily and quickly manage your relationships on Twitter. Users can also review information from other sites, including Facebook and LinkedIn.
“We are excited about the opportunity to continue to develop Contaxio as a social media management and marketing solution,” said KoMarketing Managing Partner Derek Edmond. “I’ve been a fan of Contaxio for quite some time and the opportunity to invest in such a great solution was one that could not be passed up.”
Shannon Whitley, the original owner of Contaxio and Whitley Media, will remain on as an equity partner in the newly formed Contaxio partnership, leading development and program enhancements. KoMarketing will drive online marketing strategy and tactical implementation.
“The opportunity to partner with an organization committed to building out such comprehensive online marketing strategies for clients and their own organization was not to be missed”, said Whitley. “I am excited about where we can take this application in the months ahead with our combined resources and expertise.”
Whitley also cited the significance and expressed gratitude towards Contaxio’s continued user base, many who have been active for several years. ”I also hope that Contaxio’s users, many of whom have supported me since the days of My Tweeple, will celebrate this news as well. We wouldn’t have this opportunity without their continued support.” said Whitley.
In the immediate term, Contaxio’s primary objectives are to ensure that as much of the existing functionality as possible remains intact, and build out both support channels and content marketing efforts designed to market the application online. The company promises new developments in functionality and contact management performance will be rolled out over time.
About Contaxio
Contaxio is a second-generation social media contact management system created in 2007. The application allows social media users, Twitter users in particular, to easily and quickly manage your relationships on Twitter. Users can also review information from other sites, including Facebook and LinkedIn. Learn more at http://contax.io/
About Whitley Media
Founded in 2006, Whitley Media focuses on social tools and services across industries. Specializing in third-party application integration and Application Programming Interfaces (APIs), Whitley Media project experience includes application development for services such as Facebook, Twitter, Google, YouTube, and LinkedIn, as well as applications such as Joomla! and WordPress.
“KoMarketing is instrumental to the success of CDNetworks global search marketing efforts. The relentless attention to detail and strategic approach continues to push us toward greater results.”
