Casie Gillette

Casie Gillette is the Senior Director of Digital Marketing at KoMarketing, where she leads digital marketing strategy for clients of the organization. In addition, Casie is an integral part of the leadership team at KoMarketing, helping to guide company initiatives, service offerings, and the organization’s online presence. With over 10 years of industry experience, Casie regularly speaks about search, social, and branding at top marketing conferences, including SMX, SearchLove, Pubcon and more.

Professional Biography

Originally from Rochester, NY, Casie graduated from Marietta College (Ohio) in 2004 with a degree in Advertising & Public Relations.

Casie started her career in North Carolina, where she worked as an SEO analyst at a large company with some of the top talents in the field. After a move to Boston and three years in the agency world, she took a role as in-house SEO at Grasshopper, a start-up based in Needham, MA. Moving from a traditional SEO role to an overall online marketing position, Casie was responsible for developing and implementing the SEO, social and other online marketing strategies for Grasshopper.com & Chargify.com.

Casie began her role as Director of Online Marketing at KoMarketing in 2012.

Presentations and Speaking Experience

• Digital Growth Conference 2018
• Search Marketing Summit Sydney 2018
• Pubcon Austin 2016, 2018
• SMX West 2012, 2014, 2015, 2016, 2017
• SMX Advanced 2012, 2013, 2017
• Pubcon SFIMA 2017
• HeroConf Los Angeles 2017
• Pubcon Vegas 2015, 2016, 2017
• State of Search 2017
• SLC | SEM DMC 2017
• SearchLove Boston 2015
• Digital Marketing for Business 2014, 2015
• SMX East 2012, 2013, 2014, 2015
• SearchLove London 2015
• ad:tech San Francisco 2013
• U.S Commercial Services Discover 2013

Webinars & Video Interviews

• SEMRush
• MarketingProfs University
• Linkerati
• WebPromo Experts
• Webinar: 2013 SEO Trends & Predictions Panel – SEOPerks
• Webinar: Making SEO Fun In a “Boring” B2B World – BrightTalk
• Google & Hummingbird SEO Changes with Casie Gillette (AC001) – iBlogMagazine
• Brand Advocacy w/ Casie Gillette – MaxImpact
• Casie Gillette Has Met Her “Match” With Social Media – Modernpreneur

SEO Columns on Search Engine Land

• SEO Must Be About More Than Your Website
• It’s Not (All) About The Links: Communicating For Outreach
• 5 Less Common Link Building Mistakes You Might Be Making
• 8 Tools To Effectively Organize Your Link Building Campaigns
• 5 Bad Link Building Habits To Break Now
• 10 Questions To Ask When Creating A Link Building Campaign
• 5 Tactics We Used To Build Links Last Month
• Are You Building Links Or Building A Business?
• Turning Old Content Into New Links
• The Intersection Of Search & Social
• Up-Close @ SMX West: Time To Think About Life Beyond Google
• 5 Tips For Working With A PR Firm To Build Links
• Will Link Building Soon Be A Thing Of The Past?
• The 7 Types Of People Who Want To Help You Build Links
• Linksgiving: 10 Link Building Things To Be Thankful For This Year
• Using Analytics To Enhance Your Link Building Strategy
• Structured Data Superstars @ SMX East
• Top Social Tactics For Search Marketers
• Are You Setting The Right Link Building Expectations?
• 9 Link Building Lessons We Learned As Kids
• 7 Real Life Ways to Build Links
• 4 Link-Tastic Tips From SMX Advanced
• Link Building & The Power Of The Customer
• 5 PR Strategies You Can Use To Build Links Right Now

Columns on iMedia Connection

• 3 Fresh Ways to Look at Keywords
• How to Choose the Best Social Network for Your Content
• 8 Ways to Use Google Analytics Beyond Keywords
• 4 Ways Live Chat Can Improve Your Marketing
• A Faster Way to Evaluate Keywords

Additional Blog Posts & Articles

• Starting at the Beginning, Again – Isoosi
• Check-in to Landing: What Flying Can Teach Us About SEO – Search Engine Journal
• Scroogled: The SEO Benefits of Bad-Mouthing a Competitor – Bruce Clay, Inc
• Keep Your Friends Close But Your Enemies Closer – MO.com
• Blog Post Archive on KoMarketing Associates