Derek Edmond
Managing Partner & Director of Marketing Strategy
1-877-3 B2B-SEO
As a part of the team of Internet marketing professionals at KoMarketing, Derek focuses on developing online marketing strategies – search engine optimization, search engine marketing, and social media – for clients, ranging from small start-ups to Fortune 500 companies. As Managing Partner of KoMarketing, Derek leads strategy, direction, and growth of the organization.
Professional Biography
Derek has over 12 years experience working in SEO and online marketing working with a range of clients across industry sectors. While some of the more well known brands include John Deere, Hallmark, Kaspersky Lab, Hewlett Packard, Covidien, and Stanley Black & Decker, Derek’s client experience ranges from the Fortune 500 to entrepreneurial start-ups and family-run organizations. Prior to KoMarketing, Derek’s past professional experience includes work in the Professional Services division of Bowe Bell & Howell’s Software Solutions as well as work with the Web Marketing Division of Liberty Mutual Insurance Group.
Derek has presented to audiences for SMX, ClickZ, Business Wire and Microsoft, has been a guest lecturer at Bentley College, and is active in a range of New England communities supporting online marketing. He is also a regular contributor on Search Engine Land and the Content Marketing Institute.
Derek received his MBA from The Sawyer School of Management at Suffolk University and holds a B.S. in Financial Economics from Buffalo State College in NY.
Mentions, Quotes, and References
- Sparked By Google Changes, B2B Marketers Focus On Mobile – Demand Gen Report
- 20 SEO Tips from Marketing and Content Industry Experts – Hubstaff
- SEO 2015: The Experts Speak | Top 3 Expected Changes – The iMarketing Cafe
- What SEOs Think About Facts & Answers Showing In Google Search Results – Search Engine Land
- 33 SEO Experts Share Their Most Effective Link Building Strategies – WordTracker
- B2B Marketing: Top 200 Brands and Influencers – Onalytica
- Four Tips for Stronger, More Effective B-to-B SEO – The American Marketing Association
- ID Wholesaler: Building ‘Clever’ Inbound Links – BtoB Magazine
- How Does Secure Search Affect B2B Marketers? – BtoB Magazine
- Responsive Web Design: Yes or No for B2B Marketers? – BtoB Magazine
- How to Use Social Media for B2B Marketing – Inc Magazine
- Biggest SEO Mistakes by Small Businesses: 46 Experts Tell All – UpCity
- SEOs Halloween Assemble: The League of Extraordinary SEO – Search Engine Journal
- Web Success: A Guide for SMBs – PC Today
- Top 50 SEO Experts – Stryde
- Small Business SEO: 46 Experts on the Biggest Mistakes SMBs Make with SEO and Internet Marketing – DIYSEO
- Expert Interview with Derek Edmond on Digital Marketing Strategies – Reputation.com
- Receptional’s Top 50 SEO Bloggers 2011 – Receptional
- 52 Mind-blowing Marketers We’d Love To Clone & Adopt – aimClear
- Five Reasons to Make Social Media Part of Your SEO Strategy – MarketingProfs
- Best Of B2B Search Marketing 2009 – Search Engine Land
- How to Get the Most Out of LinkedIn – Mashable
- 35 Must-Read Articles for Social Media Marketers – Traffikd
- 30 Must Follow SEO Twitter Users – SEOptimise
- The Twitter B2B Marketing & Lead Generation List – B2B Twitterati – ReadyContacts
- 30 Blogging Tips from 30 Bloggers – SEOHosting
- Best Internet Marketing Posts of 2008 – Techipedia
B2B Columns on The Content Marketing Institute
- Measuring Marketing Effectiveness: Find Out if Your Content Converts
- 6 Ways to Measure B2B Content Marketing Performance
LinkedIn Columns
- 10 Questions Designed to Prevent SEO Fraud
- These 6 Traits Will Always Bring Search Engine Marketers Link Building Success
B2B Columns on Search Engine Land
- How To Maintain Content Marketing Focus In Long-Running SEO Programs
- How To Map Keyword Strategy To B2B Buyer Intent
- How To Uncover SEO Content Marketing Ideas With Google Search Analytics
- How To Tie SEO With 3 Popular B2B Demand Generation Initiatives
- How Search Result Analysis Leads To A Better SEO Program
- What To Do When Content Marketing Fails To Improve SEO Performance
- How Competitive Analysis Leads To A Better B2B SEO Program
- The B2B SEO Opportunity In Organizational Mergers & Acquisitions
- 20 Ways B2B SEOs Can Leverage Schema.org Markup
- The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics
- How To Use LinkedIn As A B2B Link Prospect Development Tool
- 18 Lessons Learned In Leveraging Event Marketing For B2B SEO
- How Much Content Do You Need For B2B SEO Success?
- How 3 B2B Companies Integrate SEO In Their Online Marketing Strategies
- 5 Increasingly Commodified SEO Solutions That Confuse B2B Marketers
- 20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers
- 4 LinkedIn Recommendations For The B2B SEO Professional
- What B2B SEO Professionals Need To Know About Marketing Automation
- Five Reports For Measuring B2B Marketing Effectiveness
- 4 SEO Recommendations For Dealing With B2B Lengthening Sales Cycles
- A Case Study In B2B SEO Keyword Analysis
- What B2B SEOs Need To Know About Buyer Personas
- 25 Questions To Ask When Executing B2B Content Marketing Campaigns
- How To Build A Better B2B SEO Strategy In 2013
- 3 “Big” Web Enhancements B2B SEO’s Should Budget For In 2013
- 6 Underrated Content Marketing Assets For B2B SEO
- How B2B Marketers Can Develop A Better Social Media Plan This Fall
- Concepts Every B2B SEO Needs To Know In Today’s Internet Marketing Environment
- 3 Lead Generation Challenges B2B Search Marketers Must Overcome
- 6 Key Considerations For Preparing A B2B Mobile Strategy
- 4 Key Recommendations For Social Media Execution In The Industrial Sector
- 4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind
- 5 Critical B2B SEO Initiatives, In Addition To Developing A Google+ Page For Business
- 4+ Recommendations To Enhance B2B SEO Initiatives
- 5 B2B Search Engine Marketing Resolutions For 2012
- 4 Recommendations For Benchmarking B2B Social Media Performance This Year
- Redefining B2B Search Engine Marketing KPIs In Wake Of Google Encrypted Search
- 5 Tactics For Improving Visibility Of B2B Content Marketing Initiatives
- Before Or After The Form? Balancing Lead Generation & SEO Strategy
- How B2B SEO Fits Into Lead Management Optimization
- 5 Ways To Find Link Opportunities For B2B SEO Campaigns
- Two Examples Of Conversion Optimization For B2B SEO
- Why B2B Search Marketers Should Care About Content Curation
- How To Scale B2B Link Building Across An Organization
- 3 Content Strategies To Target Decision Makers By Search Intent
- How To Get The Most Search Engine Marketing Value From Key Content Initiatives
B2B Columns on Search Engine Watch
- 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives
- 3 Key Ways B2B SEO Impacts Demand Generation Efforts
- 5 B2B SEO Recommendations for the Dog Days of Summer
- 4 Ways SEO Impacts B2B Content Marketing Initiatives
- 5 Ways to Create Productive B2B SEO Benchmarks in a ‘Not Provided’ World
- 5 Critical Components of Successful B2B SEO Content Marketing Execution
- 3 Ways B2B SEOs Can Keep on Winning in 2013
- 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data
- 12 Perspectives on How B2B SEO Can Better Support PR & Communications
- 6 Critical Action Items B2B SEOs Need to Consider With Converged Media
- B2B Marketers: Are You Buying Links or Building Links?
- How SEO & PPC Can Help Build Your Email Marketing List
- Competitive SEO Analysis: Data, Creativity & Understanding the Competitive Landscape
- SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic
- 40+ SEO Tools of the Trade
- Lead Scoring: How B2B Search Marketers Can Lead the Process
- B2B SEO 2012 Strategy Planning: 4 Recommendations
- Google Encrypted Search: 9 Key Points B2B Marketers Need to Know
- How B2B Search Engine Marketers Can Better Impact the B2B Buying Process
- 10 Concepts Critical for Aligning SEO to B2B Marketing Strategy
- 8 Questions to Answer When Developing a Formal B2B SEO Process
- How Social Networking Fits in the B2B Search Marketer’s Toolbox
- 4 SEO Recommendations for More Effective B2B Website Industry Sections
- 4 Key Recommendations for B2B SEO in Industrial Markets
- How to Establish a B2B Social Media Benchmarking Plan
- 4 Content Strategies for B2B Corporate Blogging
- 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
- 5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing
- B2B Search Engine Marketing: Goals for 2011
Additional Blog Posts & Articles
- Social Media and Industrial Manufacturers – Manufacturing Talk Radio
- Four Things Content Marketers Need to Know About Today’s SEO Challenges – Morningstar Communications
- How to Build a Great B2B Community on Facebook – Social Media B2B
- Two Examples of Stellar B2B Facebook Pages – Social Media B2B
- 6 Ways to Align SEO With Your B2B Content Marketing Strategy – Savvy B2B
- 5 Ways to Optimize Landing Pages for B2B Content Assets – Savvy B2B
- Presentations from the Learn24 Content Marketing Summit – Ten24Web
- Blog Post Archive on KoMarketing Associates
Derek's Latest Posts
“KoMarketing understands how to present and execute recommendations across the organization, from the IT professional to strategic marketing leadership. They go beyond expectation in working with the client to evaluate, execute, and implement program initiatives.”