Joseph Vivolo directs paid search and demand generation strategies for clients of KoMarketing.
Joe helps improve clients’ entire online marketing campaigns using Google AdWords, Yahoo Sponsored Search, MSN adCenter and other online search tools. Joe has extensive knowledge and training using a host of third-party applications.
He understands clients’ unique PPC needs from implementation to increasing exposure on first and second-tier search platforms. Joe is also adept at fine tuning existing campaigns to improve results.
Joe’s extensive background in paid search and Website strategy includes more than 3 years experience as an account manager at a major search engine. He has a track record of success creating and managing paid-search campaigns for national accounts with large advertising budgets and robust ROI requirements.
Joe is a Boston University graduate with experience as a financial analyst and expertise in strategic thinking and search engine marketing.
Financial analysis was his first love, and Joe spends a few hours each week researching and managing his portfolio.
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“I worked with KoMarketing during my time at Pongo in a variety of roles. At first, they were doing the work for us, but in the end, they trained my growing team on Search Engine Marketing (SEM). Their education of the importance of Search Engine Optimization (SEO) led to us launching a job search blog, over 30 learning center articles, and a social media campaign. I would not hesitate to recommend the KoMarketing team for any size project you may have.”