Joseph Vivolo directs paid search and demand generation strategies for clients of KoMarketing.
Joe helps improve clients’ entire online marketing campaigns using Google AdWords, Yahoo Sponsored Search, MSN adCenter and other online search tools. Joe has extensive knowledge and training using a host of third-party applications.
He understands clients’ unique PPC needs from implementation to increasing exposure on first and second-tier search platforms. Joe is also adept at fine tuning existing campaigns to improve results.
Joe’s extensive background in paid search and Website strategy includes more than 3 years experience as an account manager at a major search engine. He has a track record of success creating and managing paid-search campaigns for national accounts with large advertising budgets and robust ROI requirements.
Joe is a Boston University graduate with experience as a financial analyst and expertise in strategic thinking and search engine marketing.
Financial analysis was his first love, and Joe spends a few hours each week researching and managing his portfolio.
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“The KoMarketing team took our PPC and SEM marketing efforts to the next level. They are a team of thoughtful, creative, and smart people, and they get downright scientific when it comes to measurement and attribution. A true pleasure to work with.”