Mike Pickowicz is a Search Advertising Manager at KoMarketing, joining the team in 2011. With over 7 years of paid strategy experience, Mike is able to assist clients and improve their online advertising efficiency with his expertise in various paid search platforms, including Google AdWords, Bing AdCenter and Yahoo Gemini. He is also able to help optimize paid social media efforts for clients on platforms such as Facebook, Twitter and LinkedIn.
Beyond paid search platforms, Mike is proficient in web analytics tools, including Google Analytics and SiteCatalyst, various CRM platforms, as well as Google Tag Manager. With his experience, Mike has been able to create and execute effective paid strategies for both national and international clients in various industries, including technology, manufacturing, health, retail and transportation.
Mike attended Bryant University in Rhode Island, where he graduated in 2008 with a Bachelors in Business Association, focusing on marketing. In his free time, Mike enjoys training for the next big half marathon, golfing, tennis and seeing the sites in Boston.
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“I worked with KoMarketing during my time at Pongo in a variety of roles. At first, they were doing the work for us, but in the end, they trained my growing team on Search Engine Marketing (SEM). Their education of the importance of Search Engine Optimization (SEO) led to us launching a job search blog, over 30 learning center articles, and a social media campaign. I would not hesitate to recommend the KoMarketing team for any size project you may have.”