Author Archive: Krystle Vermes

Krystle is a Boston-based professional writer and editor with more than a decade of experience behind the keyboard.

January 20, 2022

51% of Marketers Still Struggling to Produce Creative Content for Social Media

Report: Marketers Continue to Reap the Benefits of Customer Data Platforms

72% of Marketers Say Their Martech Stack Has Only Been ‘Somewhat’ Beneficial

Technology

Report: A Disconnect Remains Between Martech Utilization and Data

Email Marketing

Report: Marketers Need More Access to Customer Data to Improve Email Campaigns

Personalization

Report: Marketers Lacking the Necessary Resources to Execute Personalization

Report: Marketers Continue to Pivot to Adapt to Evolving Customer Behavior

88% of Marketers Are Now Using Video for Content Marketing Purposes

Report: Marketers Anxious to Execute ABM Strategies Despite Challenges

Report: Email Still Tops Marketers’ List of Most Effective Channels

Report: Marketers Challenged By Customers Looking to Maintain Data Privacy

54% of Marketers Only ‘Somewhat Satisfied’ with Ability to Leverage Data

Report: High-Performing B2B Marketers Gaining an Edge by Leveraging Data

Artificial Intelligence

Only 13% of Marketers Claim Their AI Capabilities are ‘Advanced’

Only 49% of Marketers ‘Very Confident’ in the Quality of Customer Data

60% of Marketers Only ‘Somewhat Successful’ at Data Unification and Management

51% of Marketers Still Consider Third-Party Cookies to Be ‘Very Important’

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