Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua, highlighting the B2B buyer’s journey from discovery through sales completion. It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development.
However information overload is a constant challenge to overcome as well. Visualization can play a key component in how we present information and infographics play a key role taking a complex process and communicating it’s impact.
Here is a look at 10 B2B marketing infographics, detailing how our role as B2B marketers is evolving, including everything from the B2B buying journey through content marketing initiatives and strategic B2B marketing initiatives for the New Year.
There’s no denying it—today’s B2B marketers have their work cut out for them. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising. But what can marketers do to actually overcome this challenge?
With buyers being more educated and research-driven than ever before, understanding when and how they think is crucial to closing your next deal. To understand those idiosyncrasies, Software Advice conducted a study gathering data from six million unique visitors to their site to discover when B2B buyers perform research on the web, when they convert on a website, and when you can get them on the phone.
Each year, marketers are faced with endless options for marketing strategies, so it can be difficult to determine what’s most important. As part of new research from ExactTarget, they asked marketers to identify their top three marketing priorities for 2014, and found some striking similarities across marketers from all levels and industries.
11 essential ingredients of blogging from the team at CopyBlogger highlighting copy, layout, and visualization. The post also includes a PDF printout and links to references with further information and exposition.
Position2’s infographic on email marketing including it’s integration into a B2B brand’s marketing strategy, the most important reasons most B2B brands use email for, and how prominently does mobile figure for B2B email.
Publishers of the Social Media Strategies Summit collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools they use.
While color can be appealing to us visually, a lot more is going on behind the scenes than just an aesthetic. Powerful psychological cues are triggered when we view different colors. Colors evoke emotions, moods and feelings. Whether you are a designer or a consumer, knowing the power of color psychology can help you make better decisions.
B2B marketers are becoming more savvy with content marketing, embracing more channels and investing in new content and tactics. This infographic from LinkedIn also covers MarketingProfs and the Content Marketing Institute recently released their annual report uncovering insights into how B2B marketers are using content marketing techniques and the biggest challenges they face.