10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing.

Content Digital Concept

There are a number of B2B content marketing infographics available to help adopters and those looking to implement a strategy understand its importance.

With this in mind, we’ve put together a short list of graphics that can help inform your content strategy as it launches and matures.

The History of Content Marketing

Before you jump in with two feet, you may be wondering how content marketing has evolved over the years and how it originated as a concept. This Content Marketing Institute infographic tracks content marketing back to the mid-1700s when Ben Franklin used it to promote his printing business and progresses through the years and into the 21st century.

The History of Content Marketing

Source: The History of Content Marketing

Which Industries Have the Best Content Marketing?

What better way to get into the Olympic spirit than taking a look through this content marketing infographic from Contently? It’s a known fact that content marketing metrics vary across industries, and it’s important to consider industry averages before launching a strategy. In this graphic, Contently compares across the B2B, finance, and tech industries.

Which Industries Have the Best Content Marketing?

Source: Which Industries Have the Best Content Marketing?

The Ultimate Guide To CMS

Once you’ve committed to implementing a content strategy for your business, you need to decide what content management system (CMS) is best for your needs. Even though this Bluehost graphic was published back in 2014, the list of systems is still very relevant and it provides a nice snapshot of each, for those that are looking to make a decision.

The Ultimate Guide To CMS

Source: The Ultimate Guide To CMS

SEO Clues To Reveal A Killer Content Marketing Plan

For many, optimizing content for SEO can be a struggle. In some cases, it can even feel like a game of “Clue,” riddled with attempts and failures that eventually lead you down the path to success. Behind a Clue-influenced theme, the Content Marketing Institute offers ten steps to get the most out of your content marketing efforts. 
SEO Clues To Reveal A Killer Content Marketing Plan

Source: SEO Clues To Reveal A Killer Content Marketing Plan

The In-Flight Guide to Content Marketing

This TopRank Marketing infographic is designed to help content marketers get their strategies off the ground (get it?) without a hitch. For each key section of this graphic, experts from across the content marketing space add short and helpful tips to help the reader on their path to success.

The In-Flight Guide to Content Marketing

Source: The In-Flight Guide to Content Marketing 

Content Marketing Strategy

From assembling a content marketing team to learning about the key strategies, techniques and tactics, launching a program can be daunting. This Online Marketing Institute infographic walks you through the program aspects that should be considered as you navigate the complex realm of content marketing.

Content Marketing Strategy

Source: Content Marketing Strategy

20 Content Marketing Inspiration Sources

Creating effective content always starts with outlining ideas and then turning those ideas into an information-rich resource. But, as most content marketers know, coming up with those ideas is often times much easier said than done. This KOL Limited infographic offers 20 great potential sources for ideas as you embark on your content marketing efforts.

20 Content Marketing Inspiration Sources

Source: 20 Content Marketing Inspiration Sources 

Common Mistakes in Writing Web Content

When it comes time to sit down and write content, there are a number of factors to keep in mind to ensure you avoid common pitfalls. This Pro Writing graphic is a great resource to revisit time and time again as you create content. Some of the common mistakes highlighted include neglecting to edit, not knowing the audience, and writing for search engines instead of the reader.

Common Mistakes in Writing Web Content

Source: Common Mistakes in Writing Web Content

Why Personalization is Key for Content Marketing

In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences. But, as a content marketer, where do you start when it comes to creating personalized content? This WhiskData infographic offers five helpful tips to get you on your way.

Why Personalization is Key for Content Marketing

Source: Why Personalization is Key for Content Marketing

Content Marketing Tools: The Ultimate List

To truly be effective at content marketing, it’s imperative to leverage the tools (both free and paid) that are available. Using tools will allow you to get things done faster, make more informed decisions, and as a result, drive conversions. However, navigating through all available tools can be a project within itself. This Curata infographic is extremely helpful, as it lists out a multitude of content marketing tools. Even better, it buckets the tools into categories like “Writing,” “Measuring,” and “Distributing.”

Content Marketing Tools: The Ultimate List

Source: Content Marketing Tools: The Ultimate List

Final Thoughts

This is just a short list of infographics that are designed to make the lives of content marketers a bit simpler. If you feel like I may have left an awesome content graphic off this list, feel free to drop a comment below or connect with me on Twitter to keep the conversation going!

One of my recent posts offers infographic creation tips. Check it out if you’re thinking about adding a little bit of visual flair to your content strategy!

How to Create an Infographic From Start to Finish in 5 Steps

 

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— Silvina El Baba, Senior Manager, Web Marketing, EFI

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