2017 Conference Preview: Discover, SMX, Pubcon & More!
If you know anything about February and March in New England, you know the words “warm” and “sunny” are not common descriptors. The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. Count me in!
As we kick off 2017, several KoMarketing team members will be getting out of the cold and making their way across the US to attend a number of conferences, including Digital Olympus, Discover Global Markets, HIMSS, Pubcon SFIMA and SMX West.
Headed to any of the shows? See where we’ll be and let’s connect ahead of time!
Digital Olympus – Feb 6th
Location: Everywhere!
Digital Olympus is a one-day, online digital marketing conference. There have been several editions of the conference but what makes this one particularly awesome is it features an all-female line up. Rock on!
Sessions will be happening throughout the day so even if you can’t attend all of them, make sure to tune in for at least one…you know…maybe the 10am one.
- Session: Mastering Web Analytics to Drive Business Growth
- Session Date: Monday, February 6th 10:00am EST
- Session Overview:
The official session description isn’t yet out but I can tell you that I absolutely love this topic set. From content analysis to A/B testing and marketing psychology, each speaker will be delivering 10 minutes of data goodness. Don’t miss it!
Discover Global Markets: Advanced Manufacturing – Feb 16th & 17th
Location: Scottsdale, AZ
KoMarketing has been a partner of the U.S. Commercial Service department for several years now and, as a result, you can usually find a KoMarketing team member at the Discover conferences.
Next month, Derek will be headed to Arizona to talk digital strategies for advanced manufacturers. With a number of manufacturers in the KoMarketing family, the Discover audience is in for a treat.
- Session: Digital Strategies for Advanced Manufacturers
- Session Date: Friday, February 17th 9:30am MST
- Session Overview:
Digital tools and resources help manufacturers increase their sales and brand awareness internationally. This interactive panel will highlight best practices for utilizing technology tools in everything from market analysis to customer acquisition.
HIMSS 2017 – Feb 19th & 20th
Location: Orlando, FL
HIMSS is an annual conference that brings together health IT professionals, clinicians, executives, and vendors from around the world.
The conference features world-class speakers, cutting-edge health IT products, and killer networking events. KoMarketing will not be speaking at the show but our own Jenna Bessemer will be attending on behalf of clients. Make sure to say hi to her!
Pubcon SFIMA – Feb 22nd
Location: Ft. Lauderdale, FL
A few months back, Derek asked me if I was pitching Pubcon SFIMA. Being November in Boston, Ft. Lauderdale sounded really great.
Thankfully my pitch was accepted and I’ll be headed down to Florida for the one-day event. Pubcon holds regional shows in addition to the giant Las Vegas conference and I really love them. They’re fast-paced, intimate, and you get some fantastic presentations from marketing pros.
- Session: Content Repurposing
- Session Date: Wednesday, February 22nd 3:25pm EST
- Session Overview:
In this session, we’ll look at how content marketers can use real-time data to identify top performing content pieces and turn them into new assets. Learn how to optimize existing pieces for increased search exposure, see how small structural changes can impact traffic generation, and get ideas on how to take that content and turn it into new assets to be used across multiple channels.
SMX West – Mar 21st – 23rd
Location: San Jose, CA
It’s no secret I love SMX, and this SMX West will mark my five-year anniversary of speaking at their shows. Super cool!
What makes this year even more special is I’ll also be holding a Content Marketing Workshop the day before the show starts. A full day dedicated to content awesomeness featuring a couple great speakers. In addition, I’ll be presenting on content creation and participating in a social media clinic.
Monday, March 20th 9:00am – 5pm PST
- Session: Content Marketing Workshop
- Session Overview:
Created for content marketers, strategists, writers and SEOs, Content Marketing Mastery will help you create results-driving content marketing programs. You’ll learn how to identify content gaps, utilize data to make more informed decisions and hear how experts create promotion strategies that actually work.
Thursday, March 23rd 10:45am PST
- Session: Creating a Customer-Driven Content Strategy
- Session Overview:
A truly customer-centric content strategy must go beyond basic keyword research. You need to consider user intent and where people are in the customer journey. This session will show how to create and promote content that’s geared toward buyers (in various stages of the buying cycle), and will demonstrate a few tools, offer some real-life examples and leave you with solid content strategies that you can apply to your own job.
Thursday, March 23rd 1:00pm PST
- Session: Social Media Clinic
- Session Overview:
Got questions about how to deal with Facebook, YouTube, Pinterest or other social media sites? We’ve got experts on hand ready to take specific questions from the audience.
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It’s looking like a busy couple months but we love hitting the road, meeting fellow marketers, and catching up with clients. Check out our events calendar to see where else we’ll be later in the year and, as always, we’d love to connect on social.