30 Great Tweets from MarketingProfs B2B Marketing Forum #mpb2b
I had the pleasure of attending MarketingProfs’ 7th Annual B2B Marketing Forum a couple weeks ago and feel grateful to have been surrounded by such a group of talented marketers, sharing their knowledge and experience in B2B marketing. It was great to have the show so close to home but difficult because the temptation to tackle everyday work responsibilities was so close.
Fortunately, the twittersphere made attendees and virtual participants feel like they were really there with an amazing stream of updates and shared information. Here are thirty of my favorites:
Tweets from the @MarketingProfs N2b Forum #mpb2b pic.twitter.com/aORnb5zy9D
— Keely Saye (@KeelySaye) October 10, 2013
On B2B Content Marketing
There are great stories that aren't being told by traditional media. Create content to fill those gaps. -via @kesslermichelle #mpb2b
— Holly Chessman (@HollyChessman) October 11, 2013
#mpb2b pro tip: We're all content producers but we don't all have a content strategy. Connect the two.
— Sam Fiorella (@samfiorella) October 11, 2013
RT @mvolpe: "The goal of great content is not to sound intelligent, it is to be helpful." — @TheSalesLion #mpb2b #inbound
— KiteDesk (@KiteDesk) October 11, 2013
To win with content marketing: "Be the Wikipedia for your industry & the best teacher" @thesaleslion #mpb2b
— Lee Odden (@leeodden) October 10, 2013
"Seek opportunisitic ideation" ~ @leeodden Quote of the day at #mpb2b
— Sam Fiorella (@samfiorella) October 11, 2013
All good stories have… http://t.co/TZhk48rEyn #mpb2b @leeodden
— Sandra Zoratti (@sandraz) October 20, 2013
Create your story: don't let the opinions of others stop you! @TheSalesLion #mpb2b pic.twitter.com/wqfGgdiIY8 #mktg #content #leadership
— Justin Bridegan (@JustinBridegan) October 12, 2013
#mpb2b pro tip: Do you train your staff or customers to be reporters? Collect and share stories? #contentmarketing
— Sam Fiorella (@samfiorella) October 11, 2013
Bonus content writing tip: "Write [like you're] drunk. Edit sober." @edeckers, quoting Hemingway #mpb2b
— Tamsen Webster (@tamadear) October 10, 2013
On Stats, Marketing Benchmarks, and Measurement for B2B Marketing
Study: 93% of B2B companies use content marketing. Only 42% are effective. Why? 49% have no content marketing strategy. #mpb2b
— Lee Odden (@leeodden) October 11, 2013
The Picture Superiority Effect = A story anchored in a visual will be retained 6-7x more. #mpb2b
— Carissa O'Brien (@CarissaO) October 11, 2013
An average of 2% of leads close into customers. #mpb2b
— Vocus (@Vocus) October 11, 2013
The average marketer spends $56,000/year to maintain their database @Peter_Gracey #mpb2b
— Mitzi Thomas (@MitziThomas) October 10, 2013
77% of B2B buyers do research before buying. 57% B2B buyers process before contacting a salesperson. 51% make a shortlist first #mpb2b
— MyCool King (@iPullRank) October 11, 2013
On Broader B2B Marketing Tactics
Having an email address is not a lead – it's a contact via @wowjim #mpb2b
— Derek Edmond (@DerekEdmond) October 11, 2013
Keywords alone are bad odds. Geography, Time of Day, Day of Week, Device can increase odds. @Kevin_Lee_QED #mpb2b #vocus
— Brindisi (@GoBrindisi) October 10, 2013
Don't trust intuition about how marketing works; understand it with theory, mathematics and experimental testing. @jonmiller #mpb2b
— Amy Vernon (@AmyVernon) October 11, 2013
Favorite content tools—> @leeodden: @ubersuggest, @jchernov: @TrackMaven, @JoePulizzi: @Yammer, @kesslermichelle: Basecamp #MPB2B
— Dave Cutler (@CutlerDave) October 11, 2013
Topic suggestion tool http://t.co/EaVNLUWxoe #mpb2b
— Lee Odden (@leeodden) October 11, 2013
Marketing Automation Essentials for Small Businesses #mpb2b http://t.co/b9WqLlaO7Y
— Ola Rynge (@OlaRynge) October 11, 2013
Here's a link to the monitoring tool @leeodden just mentioned at #mpb2b – Keyhole – Social Conversation Tracking – http://t.co/XoblFyD0g9
— Nick Westergaard (@NickWestergaard) October 11, 2013
Nice set of challenges and actions for setting up a CRM / marketing automation program via @wowjim #mpb2b pic.twitter.com/emMuATayWs
— Derek Edmond (@DerekEdmond) October 11, 2013
And Finally, a Little Motivation and Humor for the B2B Marketer
Don't edit who you really are… (Detail from an Erika Napoletano #mpb2b talk.) http://t.co/GPPRxk1iZN
— Veronica Jarski (@Veronica_Jarski) October 11, 2013
"We shun the best words in favor of the right ones." @redheadwriting. #mpb2b
— Amy Vernon (@AmyVernon) October 11, 2013
"It turns out that constraints don't limit creativity. They fuel it." – Larry Smith #mpb2b #sixwords
— Ann Handley (@MarketingProfs) October 11, 2013
Love how @teddygoff is tying the Obama campaign to b2b marketing. Rule one: Don't be lame! #mpb2b pic.twitter.com/a8rHFeYGdf
— Ann Handley (@MarketingProfs) October 10, 2013
Audience fave: "Nothing important happens without a lawyer." – from a law firm. @larrysmith #mpb2b #vocus
— Brindisi (@GoBrindisi) October 11, 2013
"73% of people who read corporate blogs are people." @timwasher #mpb2b
— Doug Kessler (@dougkessler) October 11, 2013
If you missed #mpb2b, you missed this: @MarketingProfs in lederhosen! #profstoberfest pic.twitter.com/VXmaNi1fyf
— Kerry O'Shea Gorgone (@KerryGorgone) October 17, 2013
Forum Coverage and Wrap-Ups
I was honored to have been able to contribute two guest posts (here and here) covering B2B Facebook Pages for Social Media B2B but also check out some of the conference and session wrap-ups referenced below.
- MarketingProfs 2013 Wrap Up
- B2B Marketing Wisdom From #MPB2B!
- Stuck in Elevators and Other Networking Disasters: Visual Sketchnotes From Jill Foster’s #MPB2B Keynote Speech
- Brain Dump: B2B Marketing Forum
- Six Things I Took Away From the MarketingProfs B2B Forum #mpb2b
Finally, if you missed the event, the entire conference can be viewed on-demand through this link. Attendees can also register with a discounted rate, advantageous for those that missed sessions they might have wanted to attend.