The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.
- How Social Is B2B?
- B2B Marketing: Facebook vs. LinkedIn
- How B2B Marketers Are Scoring Big with Social Media
- 6 Steps to Inbound Marketing Success
- Mobile Marketing by the Numbers
- Marketing in Social Media: What Works for European Marketers
How Social Is B2B?
InsideView’s new infographic shows how effective social media marketing has become for B2B, taking a closer look at the benefits of using social media for B2B marketing.
B2B Marketing: Facebook vs. LinkedIn
LinkedIn? Facebook? Which is better for B2B marketing? The infographic is meant to offer some suggestions and the post referenced below adds additional links and related resources.
How B2B Marketers Are Scoring Big with Social Media
Marketo partnered with ColumnFive on an infographic to display the key findings in their Social Media Marketing Industry Report including; what social networks marketers will focus on in the future, the top benefits, the most used social media tools.
6 Steps to Inbound Marketing Success
Hubspot’s infographic outlines 6 key steps for inbound marketing success, including strategy, generating traffic across channels, conversion, and measurement.
Mobile Marketing by the Numbers
Featured in Mashable, HighTable (a startup social website for professionals) compiled data about the key factors in the growing mobile marketing space in the infographic below. This is especially timely given recent announcements from Google on building smartphone friendly websites.
Marketing in Social Media: What Works for European Marketers
How different is social media marketing for the European marketer? Neolane takes a look at key performance indicators, budgeting, and key cross-channel functionality.