Understanding Content Marketing Strategy: 6 Fantastic Infographics

In MarketingSherpa’s soon to be released 2012 SEO benchmark report, content creation is identified as the most effective SEO tactic for marketers, but it also takes the most work in development. Enter the concept of content marketing; which emphasizes the importance of developing content meant to engage and provide value to a potential target market. Content marketing can be almost perfectly aligned with B2B SEO and I’ve been writing frequently about this relationship in a series of articles online.

Effective content marketing strategies:

  • Provide an opportunity for the application of SEO keyword strategy
  • Drive links through content meant to add value and be shared throughout social media channels

But content marketing is more than simply “creating good content”. There needs to be strategy, planning, and careful execution to unlock it’s full potential. The team at Eloqua have developed a content marketing infographic outlining this thought process, that we wanted to share with our audiences as well.

In addition, we thought we would take a trip back through the past year at a select group of additional infographics that help explain the challenges, strategies, and opportunities found in content marketing. We hope you enjoy.

Jump to Each Infographic

Content Marketing in a Blink: The Content Grid v2

The Content Grid v2 picks up where its predecessor left off, providing a visual framework of the content generation process and each content assets’ role in the B2B buying process.

The Problem with Content Marketing

Based on Junta42’s own content marketing research, their latest infographic takes a look at the opportunity for content marketing stategy, and some of the problems and challenges that exist with content marketing today.

Is Content Marketing Traditional Advertising’s New Rival?

While we know content marketing has become a critical component of B2B marketing, it does not necessarily replace traditional advertising (yet?). Marketo’s infographic looks into some of these in’s and ou’ts, how companies are using content marketing, and where budgets are being allocated for this initiative.

The 2011 CMO’s Guide To The Social Landscape

I remember writing about the 2010 version of this graphic, and the 2011 version does nothing but improve on that concept. The CMO’s guide provides a concise overview of social communities available for B2B marketers to consider, when choosing where to distribute the content marketing assets that are developed.

Content Marketing by the Numbers

Need to learn more about content marketing in general? This infographic provides a nice visual overview of the concept, tactics, and how content marketing is being deployed.

A Non-Profit Content Marketing Strategy

Here is a visualization of one non-profit’s content marketing strategy, what they are building, and where they are developing social media communities.

Infographic of Infographics

And finally, infographics can be part of a B2B company’s content marketing strategy as well. Here is a look at some of the visual devices, informational elements, and general trends found in the modern day infographic.

Did we miss an organization’s infographic on content marketing? Please feel free to contact me or add a link to the comments below and we’ll be sure to add it to our list!

“The team at KoMarketing does a great job providing best practices, new ideas, and management of our PPC program. They went above and beyond to meet our needs. The decision to partner with them was one of the best thing that has ever happened to us”

John Yeung — John Yeung, Digital Marketing Manager, Stratford University

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