A B2B Content Marketing Case Study: Presentation for the Boston Marketo User Group

My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success.

Key Takeaways from the Presentation

  • Insights into key program elements, including preparation & research, organized execution, and ongoing analysis and communication.
  • How to leverage search and content analysis to inform tactics and improvements.
  • Tools, resources, and best practice insights that have enabled our organization to maintain success in the long run.

“We have a successful online business, and wanted to take the next step. We approached KoMarketing with the notion of leveraging its expertise in building better search rankings. Both in our defined critical areas and across the board, KoMarketing has helped us grow our presence. They were hired to expand our visibility, but took extra steps to provide many useful recommendations for other areas of our online presence that have had positive impacts. Derek and his staff work hard and take extra steps to ensure you succeed. They are an outstanding partner.”

Scott Stone — Scott Stone, Advertising & E-Business Manager, Cisco Eagle

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