A B2B Content Marketing Case Study: Presentation for the Boston Marketo User Group

My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success.

Key Takeaways from the Presentation

  • Insights into key program elements, including preparation & research, organized execution, and ongoing analysis and communication.
  • How to leverage search and content analysis to inform tactics and improvements.
  • Tools, resources, and best practice insights that have enabled our organization to maintain success in the long run.

“KoMarketing is instrumental to the success of CDNetworks global search marketing efforts. The relentless attention to detail and strategic approach continues to push us toward greater results.”

William Vuong — William Vuong, Senior Marketing Manager

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