A B2B Content Marketing Case Study: Presentation for the Boston Marketo User Group

My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success.

Key Takeaways from the Presentation

  • Insights into key program elements, including preparation & research, organized execution, and ongoing analysis and communication.
  • How to leverage search and content analysis to inform tactics and improvements.
  • Tools, resources, and best practice insights that have enabled our organization to maintain success in the long run.

“After several failed attempts to find a good SEO product, we were lucky enough to get introduced to KoMarketing. Derek and his team were able to clearly articulate an SEO strategy for our business. They worked closely with our developers to revamp our commerce site in a way that had minimal redesign impact, but big increases in organic visits and transactions. The team also did a fantastic job helping us measure results. I highly recommend KoMarketing to anyone looking for an SEO solution.”

— Kevin Bridges, Innovation Leader - Imagineer at Hallmark Cards

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