B2B Content Marketing Summit Commentary

The recent Learn 24 B2B Content Marketing Summit was a fantastic success. Derek Edmond (about, twitter), from KoMarketing Associates, was one of the presenters at the educational seminar.

Below are the slides he shared with the audience:

Topics Covered at B2B Content Strategy & Marketing Summit:

  • Deliver value to prospects and customers throughout the buying cycle
  • Maximize the impact of your content assets
  • Squeeze the most life from existing content
  • Leverage your content to take advantage of blended search results
  • Build links to your content before and after you publish
  • Tie social media initiatives and SEO strategy together to create better content
  • Must-know numbers for hitting sales goals and avoiding unrealistic expectations
  • Practical steps for maximizing your Webinar marketing and enjoying the long tail of success
  • Example-based lessons for how firms are succeeding with Webinars

Note: This blog post originally contained a Twitter widget that displayed the Twitter stream for the hashtag “#Learn24” (just in case Google can preserve some of this history for us all, here is a Google search for “#learn24 twitter”). The widget did not support more than 7 days worth of history, so we removed it from this post.  Apologies for any inconvenience if you came here to find that stream of conversation – which was robust & lively!.

“The team at KoMarketing does a great job providing best practices, new ideas, and management of our PPC program. They went above and beyond to meet our needs. The decision to partner with them was one of the best thing that has ever happened to us”

John Yeung — John Yeung, Digital Marketing Manager, Stratford University

Start a conversation with the KoMarketing team:

Complete our inquiry form now