B2B Content Marketing Summit Commentary

The recent Learn 24 B2B Content Marketing Summit was a fantastic success. Derek Edmond (about, twitter), from KoMarketing Associates, was one of the presenters at the educational seminar.

Below are the slides he shared with the audience:

Topics Covered at B2B Content Strategy & Marketing Summit:

  • Deliver value to prospects and customers throughout the buying cycle
  • Maximize the impact of your content assets
  • Squeeze the most life from existing content
  • Leverage your content to take advantage of blended search results
  • Build links to your content before and after you publish
  • Tie social media initiatives and SEO strategy together to create better content
  • Must-know numbers for hitting sales goals and avoiding unrealistic expectations
  • Practical steps for maximizing your Webinar marketing and enjoying the long tail of success
  • Example-based lessons for how firms are succeeding with Webinars

Note: This blog post originally contained a Twitter widget that displayed the Twitter stream for the hashtag “#Learn24” (just in case Google can preserve some of this history for us all, here is a Google search for “#learn24 twitter”). The widget did not support more than 7 days worth of history, so we removed it from this post.  Apologies for any inconvenience if you came here to find that stream of conversation – which was robust & lively!.

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Will Bernholz — Will Bernholz, Vice President, Marketing, Dropsource

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