Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. Slideshare can also be an underrated social media platform for SEO and lead nurturing as well.
But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs
As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations.
Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. They all provide important information for learning and development in today’s B2B marketing environment. We hope you agree.
Salesforce’s State of Marketing
Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. They also looked at how high-performing marketing teams approach marketing intelligence and customer experience, and key insights on primary digital marketing channels.
Their third annual report helps B2B marketers evaluate their own priorities, investments, and objectives against a range of focal points.
KPCB’s Internet Trends Report
The 2016 edition of Mary Meeker’s annual Internet Trends report covers today’s Internet growth and an in-depth look at global internet usage, growth, and behavior, and the impact on business and advertising.
For B2B marketers, the information herein can help guide forward-thinking marketing focus and areas of opportunity and challenge in the future.
We Are Social’s Digital Yearbook
Coupled with their global digital overview, these presentations arm B2B marketers with a significant amount of information designed to guide mobile and social media tactics, in specific countries and regions, and across the globe.
CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends
The annual Content Marketing Institute / Content Marketing research dissects content marketing benchmarks, budgets and trends for B2B marketers in North America.
B2B marketers can further benchmark their own performance as well as look for new opportunities to improve efforts across their entire content marketing program.
Moz’s The Search Landscape
Wizard of Moz Rand Fishkin presentation looks at what has changed (and changing) in SEO, searcher behavior, technology, marketing, & government regulation in the industry.
For B2B marketers, this information can help in further evaluating SEO strategy and finding new opportunities for organic growth while being careful not risk penalty for short-sighted tactics.
Moz’s Surviving Google: SEO in 2020
This information can be used in coordination with B2B content marketing efforts in particular, to further grow search visibility in Google search results.
Vidyard’s The Video Marketing Landscape
This presentation from Yidyard, in coordination with Forrester Research Analyst, Nick Barber, shares research on B2B video consumption, the growth of online video platforms, and best practices to follow when using video for business.
The presentation, in coordination with an on-demand webinar, can help B2B marketers better understand how and where to apply video in their marketing mix, recommendations for evaluating an online video platform, and insights into new trends such as personalization, interactivity, and sentiment analysis.
Jay Baer’s CMO Blueprint for Account-Based Marketing
Looking to learn more about Account Based Marketing? Jay Baer’s presentation provides a succinct overview along with six foundational pillars for getting started.
It’s no secret that the discussion around account based marketing has grown rapidly in B2B marketing circles. As adoption and confidence in ABM continues to rise, this presentation helps B2B marketers new to the game get a basic understanding and foundation.
TopRank’s How to Win at B2B Influencer Marketing
Another hot topic in B2B marketing is the concept of “influencer marketing”. In this presentation, TopRank’s Lee Odden details effective influencer marketing, what influencer marketing is, and a framework for success.
This presentation helps dispel some of the myths B2B marketers may have with regarding influencer marketing while illustrating resources and important information designed to overcome obstacles and aid in implementation.
Michael Brenner’s B2B Marketing Expert Interviews eBook
Looking for something a little less intense? Michael Brenner’s presentation captures conversations he had with 23 marketing leaders discussing the “future of marketing” in business.
While B2B marketers may not agree with every specific opinion herein, there is no denying the growing emphasis on customer experience, relationship development (across all facets of the business), and data-driven marketing decisions.