How Fast Should Social Media Marketing Show Results?

Here at KoMarketing, we have always asserted that Social Media Marketing is a long-term effort.  But, there are often impatient executives waiting to hear what results have been generated from their (reluctant) investment.

We may all have different definitions of what constitutes success, but, in your opinion, how long should it take to see the first positive results from Social Media Marketing that can be shown to the executive team?

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Scott Stone — Scott Stone, Advertising & E-Business Manager, Cisco Eagle

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