Mining The #IMS09 Twitter Stream: 60+ Perspectives & Resources

Derek Edmond
October 12, 2009

As I sat reflecting on the ideas and discussions had at the Inbound Marketing Summit, I grappled with finding an appropriate voice for providing review. I concluded that it might be best to look to Twitter for perspective from some of the talented individuals who joined me in experiencing #IMS09 last week.

What I found was an impressive collection of quotes, ideas and links from those in attendance and presenting at IMS09. Hopefully, you’ll agree 🙂

So without further ado…

Inbound Marketing Summit Boston – Day One

Ground Rule #1: There are NO social media experts #ims09 @gameplanhayden
I agree with @gameplanhayden “Silos Suck!” #ims09
Content is king, but marketing is queen & she runs the house – @garyvee at #IMS09
How to beat the competition: Outcare them. – @garyvee at #IMS09
Gary Vee #ims09. “It’s insane to me that companies won’t talk to the people who are talking about them.” (via @DowntownWoman)
RT @aaronstrout: Thoughtful response by @bhalligan to pushback he got at #IMS09 on “PR is dead” slide. http://bit.ly/QIUcD
here are my slides from #ims09 http://bit.ly/2JdBRz
New blog post with highlights from my PR 2.0 panel at #IMS09 … http://bit.ly/Rws7A
RT @billlublin: RT @InnovateMarCom: You are who you are. Put it all out there. ~CC Chapman #ims09
My #buckets slides from #ims09 are now up as part of the latest episode of Managing The Gray – http://bit.ly/IzfR7
…”If there are a bunch of kids in a playground, and there are no toys there, they’re going to leave” ~@cc_chapman #ims09
“The opposite of marketing fluff is not hard data, it’s clarity & decision.” @conversationage #IMS09
Inbound Marketing Summit – my presentation http://ow.ly/tlhG #ims09
Kodak in the process of hiring a “chief listener” reports the “chief blogger”. WOW #IMS09 @kodakcb
critical to have a calendar that for content creation. Kodak coordinates with PR & Mrktg
Kodak “comped” their blog to get approval by execs. Helped alleviate blog fear. Good idea for those that need C-level approval. #IMS09
Social Media Tips (pdf on the right) from @kodakCB is located here: http://www.kodak.com/US/followus #IMS09
A good conversationalist listens more than they talk. #ims09 (grow bigger ears panel)
Spectacle, Story and Emotion can Make Your Video Go Viral – Recap of Tim Street presentation. #ims09 http://bit.ly/2L3M2o
Inbound Marketing Summit – Day One Recap http://bit.ly/3CrbXt #IMS09.
New blog post: Inbound Marketing, Outbound Marketing, and Spam: #IMS09 day one http://bit.ly/l63yi
If you missed it yesterday, here’s my mini recap of the conference/summit – http://jeffcutler.com/jeff – most recent post is an #IMS09 eval.
A quick recap of some of @KodakCB’s 20 min talk at #ims09 http://bit.ly/1vGHMS

Inbound Marketing Summit Boston – Day Two

Source: Flickr photo by decli

Really enjoying the opening presentation by @tmarklein, setting the bar high right away #IMS09
Here are @tmarklein’s #ims09 slides from @slideshare http://bit.ly/17r2r6 enjoy
#IMS09 @JasonFalls points out that most corporate websites are still brochures, not dynamic. People want to be engaged with good content.
if you’re not taking care of your home on the internet, what the hell are you doing anyway? @jasonfalls #ims09
For those interested, my slides from #ims09 this morning – http://bit.ly/13egBS
Kaspersky uses “threatpost” blog as front-line engagement, followed by Kaspersky web site, then marketing materials #ims09
Always say thank you when someone praises your brand online. @davidalston #ims09
Humana Social Fundamentals – authenticity, active listening, going where they are, personal voice, learning through action, sharing #IMS09
Tweet Positioning System // Another Humana Innovation http://bit.ly/4hixlL #ims09
“It’s not the newspapers dying, our readers are” – Great, poignant quote from @pgillin here at #ims09
#ims09 Taxonomy is how you define yourself. Folksonomy is how others define you. (via @pgillin)
Steve Garfield is having a video flash mob at #IMS09 @stevegarfield
My video from the second row of Steve Garfield’s video gathering: http://blip.tv/file/2699216 #IMS09
@newmediajim Jim, it was so nice to meet you today. Your #IMS09 presentation went a long way in demonstrating the value of brand ambassadors
Blogs/Social Media interactions can change the internal debate — great insight! Paula Berg from Southwest Airlines #ims09
great panel at #IMS09 – “End the Social Media Hype.” @pgillin – transparency isn’t about disclosing your trade secrets, it’s about honesty.
Introducing the Social Compass http://bit.ly/46AW0D #ims09
Build your database of interesting, powerful people. Carry it with you. @chrisbrogan at #ims09
The purpose of a business is to create a customer who creates customers – Shiv Singh #ims09
Examples of companies doing social media well: @comcastcares @garyvee (winelibrary) @BreakingPoint and @ducttape #ims09
wow, @cspenn is rockin’ the stage at #ims09 – incredible energy, enthusiasm, and a loud voice! #rock!
Loving @cspenn preso — I don’t know what it is. The content is great, the enthusiasm is great. But his voice is like comfort food. #ims09
RT @vanhoosear: Here’s the link to @cspenn’s #ims09 excellent preso on ROI 101: http://bit.ly/23x8Tt
A special #FF to @miriamkutcher for her great presentation at #ims09 on community launch at IDC – http://bit.ly/MFie8
From @NoOneYouKnow , my audio from #IMS09 http://bit.ly/BroganIMS09 (phone quality, sorry)
Boy, I’m really impressed with @chrisbrogan and his raw ability to catalyze, inspire and motivate. Humbling. Thanks #ims09.
Recap and highlights of Inbound Marketing Summit Boston Day 2: http://bit.ly/3mNL4K: #ims09
Good stuff here – RT @amanda_pants: #IMS09 recap of day two – This is Not Important http://bit.ly/nBna9

Additional #IMS09 Updates via Twitter

1 Question 1 Minute vids from #ims09 – tx to: @chrisbrogan @justinlevy @cspenn @jasonfalls @cc_chapman @briansolis http://bit.ly/35djd0
#ims09 panels: End of Social Media Hype http://bit.ly/LhzZB | Listening & Monitoring http://bit.ly/7r9Vl | PR 2.0 http://bit.ly/iSs6N
@derekedmond I finished mine this morning. Nothing has changed…it’s still all about the relationship. #ims09 http://bit.ly/1AHqWM
@derekedmond Everything I’ve found so far for #ims09 is here – http://delicious.com/justin…

Additional Blog Posts

Final Thoughts
Thanks very much to Chris Brogan, Justin Levy, the team at New Marketing Labs, and all of the people I was able to meet and/or reconnect with (both online and offline) at the event. It was a fantastic experience and I only wish I had more time to spend with those in attendance while we were there.

Did I miss something important? I’d love to hear your thoughts and suggestions via the comments below or send me a message anytime on Twitter @derekedmond.

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