IndustryWeek Covers Manufacturing and Search Marketing

Brad Kenney, from IndustryWeek, just published an article today titled How Strong is Your Brand Online?

Brad interviewed me for the article and he generously provided readers with some of my thoughts on how manufacturers can benefit from search marketing (both SEO and PPC).

The three main sections of the article are:

  • Use SEO (or Lose SEO)
  • Content is King
  • Pay-Per-Click Pays Off
     

The premise of the article is that “manufacturing companies have a growing opportunity to leverage their Web sites to generate more business, build customer loyalty, create brand awareness and gather market intelligence.”
 

This article also ties in nicely with some of the things I have been saying recently about B2B companies and search marketing:

Joe Vivolo, a PPC Analyst here at KoMarketing, also recently published a post on our blog about how to improve the quality of B2B paid search leads.

  • I found your site on google, great site, keep it up. Will return in the future. Submitted this post to Google News Reader.

“With other agencies, the tendency is to see a flurry of work initially, and then communication and accountability starts to fall off. Our KoMarketing account team is in contact with us almost daily – it’s like they’re sitting right here in our office. They’re truly an extension of our marketing team.”

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