Introducing the 2012 B2B Demand Generation Benchmark Project

Have you ever wondered what demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels?

KoMarketing Associates is pleased to announce research firm Software Advice has launched a survey to answer these questions and more. If you are a B2B marketer, you’re invited to participate. After the report comes out next month, we will post the results here so you can see how your demand-gen program compares to those of your marketing cohorts. All of your responses will only be used at an aggregate level; your contact information will not be shared.

The survey should take about 10 minutes to complete. Click here to start now: “How Does Your Demand Generation Program Stack up?

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