It’s unbelievable that another year is in the books. At KoMarketing, we are fortunate that it has been another great year, seeing double digit growth, the professional development of new and existing team members, and the organization rising to challenges faced in the ever evolving world of B2B digital marketing.
Our own digital marketing efforts have been nothing but a success as well. With over 200 content marketing assets developed this past year, our website also experience double digit growth in traffic and sales-specific lead inquiries, and organically acquired hundreds of inbound links from some of the industries top publications.
It has been an incredible team effort. As we look back at our most popular posts written last year, it is nice to see a diverse range of themes and contributors that helped make 2018 such a success.
Here are our top posts from 2018, based on page views, inbound links acquired, social shares, and lead nurturing impact.
As Mike Pickowicz illustrates in this blog post, despite modest growth in LinkedIn ad spend on ads n 2017, and 43 percent of companies still had not utilized the platform. It was no surprise that more B2B marketers began to take advantage of the LinkedIn ad platform this past year. In this post, Mike highlights five of the best practices necessary to find B2B success with LinkedIn Ads.
As illustrated in this post from one of regular guest contributors Kelsey Jones, Instagram has been one of the fastest growing platform for B2B marketers and it actually had the highest engagement rate amongst all social media platforms. This post focuses on the type of content B2B marketers should share and important best practices for marketing to audiences on Instagram.
Posts outlining research and statistics, tied to budgeting and planning, tend to do well on our blog over time. Nancy White’s post, outlining key statistics uncovered in our own industry news, tackles a range of B2B marketing initiatives including marketing technology, customer experience, and of course SEO, social media, and content marketing.
Lists also tend to do well and over half our top posts featured list-style formats. But the content has to be creative and well-written too. In this post, Ryan Young put together a short list of content marketing infographics that can help B2B marketers inform content strategy as it launches and matures.
Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. This post from Joe Vivolo details how B2B marketers can get the most out of Google Display Network advertising.
Measuring the success of a B2B social media strategy requires a combination of performance benchmarks, from lead generation all the way down to productivity metrics, which help assess campaign effectiveness. In this post, Derek Edmond outlines a series of performance metrics that will help B2B marketers demonstrate the success of social media strategies, campaigns, and tactics.
In this post, guest contributor Akvile DeFazio walks B2B marketers through Facebook video ads. Despite the fact that they are still a heavily underutilized creative format for B2B brands, Akvile illustrates how video can be effective in capturing the attention of potential customers and more often than not, convert at higher rates over their static image counterparts.
Google Analytics has over 100 different reports available out-of-the-box, but for B2B marketing measurement, only about 25 percent of these reports will hold valuable insights into the effectiveness of marketing programs. In this post, Matt Diehl pulled together a collection of 27 Google Analytics reports that are sure to provide value to B2B marketers.
Email marketing is a critical component of the B2B marketing mix. In Kelsey Jones’ second post found in our top 10 for 2018, she identifies five critical formats and content marketing offers B2B marketers should consider, when generating email campaigns target audiences may actually want to open to review for more.
As indicated previously, posts that outline planning and budgeting typically do well here at KoMarketing. Kelsey’s THIRD post identifying some of her favorite tools for planning the year ahead rounds out our top 10. Tools and resources listed here help B2B marketers think past every day tasks and aid in the focus of what can be created in the new year to move business forward.
On behalf of the team at KoMarketing, THANK YOU for being a part of our success this past year and we’re looking forward to an even more prosperous 2019. Our digital marketing program wouldn’t be successful without the thousands of online users that read, share, and reference our content on a weekly basis.