KoMarketing Year In Review: Top Posts & Milestones from 2017

It’s that time of year again for #secretsanta at KoMarketing! 🎁🎄

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What a year 2017 has been. We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives.

KoMarketing’s Top 10 Posts of 2017

It has been an incredible team effort in generating over 200 content marketing assets throughout 2017.

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares.

Here is a look back at our 10 most popular posts specifically written in 2017:

You will notice that three of our most impactful blog posts focused on the Chinese market. It is exciting to see the headway we have made in this strategic business initiative, demonstrating the significant global expertise KoMarketing has established and will continue to develop.

Key KoMarketing Milestones

While the KoMarketing blog and industry news are key components of our online marketing program, they are not the only components. Here are a few additional tactics and performance milestones that contributed to our success this past year as well.

  • Collaborative Research with Ascend2 – This past year our organizations collaborated on two research reports: The State of Lead Generation for the Complex Sale and Account Based Marketing for B2B Marketers. These reports helped improve visibility in the B2B digital marketing community and nurture leads for the organization.
  • New Success Stories – There have been times when prospects would review agency capabilities but question success when more recent case studies could not be publicly discovered. This past year we decided to change that and released two new case studies on SEO-centric content marketing. Moving forward the plan is to continue these efforts, further validating our organization in the eyes of the B2B buyer.
  • SSL Transition – At the beginning of 2017 we transitioned the website to SSL. While I am encouraged by where the site is today in terms of performance, our migration was not without hiccups. That said, what we learned from the experience improved our ability to support client programs, which has been invaluable in and of itself. If your organization is tackling a similar endeavor, I recommend taking a look at Aleyda Solis’ Checklist for HTTP to HTTPs Migrations to help guide you through the process.

Notable Third-Party Contributions & Mentions

On-site content marketing was not the only factor contributing to the success of our online marketing program. Contributed content and mentions on third-party sites have a tremendous impact as well.

Not only did these initiatives generate SEO-friendly links, but they improved organizational and individual brand awareness as well. Here are our 10 important examples, based on social media share popularity this past year.

Thanks goes out to all of the publications and authors that mentioned KoMarketing throughout the year, as well as Casie Gillette for her contributions on Search Engine Land in particular.

Final Thoughts

In the end, our online marketing efforts would not be successful if it were not for the thousands of online users that read, share, and reference our content every week.

On behalf of the team at KoMarketing, THANK YOU for being a part of our success this past year.

Exciting initiatives are still in the works and we’re looking forward to an even more prosperous 2018. Always feel free to reach out through Twitter, LinkedIn, Facebook, and Instagram with your comments and suggestions as well.

We wish you the very best in the new year and beyond!

Happy New Year!

“With other agencies, the tendency is to see a flurry of work initially, and then communication and accountability starts to fall off. Our KoMarketing account team is in contact with us almost daily – it’s like they’re sitting right here in our office. They’re truly an extension of our marketing team.”

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