KoMarketing Year in Review: Top Posts from 2015

2015 has been another amazing year for KoMarketing. We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members.

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Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development.

I am proud to say that traffic to our website has more than quadrupled since that priority was established, and we are crushing aggressive goals for traffic, leads, and brand development, again in 2015.

It is a testament to the hard work team members have put into the process in building engaging content and online communication throughout this past year.

KoMarketing's Two Year Growth Chart

TOP 10 KOMARKETING BLOG POSTS OF 2015

While I am happy to see many of the posts written throughout the years continue to well, here is a look back at our ten most popular posts specifically written in 2015.

Key Online Marketing Milestones

While our blog is a key component of our online marketing program, it’s not the only component. Here are a few additional tactics and performance milestones that contributed to our success this past year as well.

  • The 2015 B2B Web Usability Report – This past April we launched our second iteration of the B2B Web Usability Report, asking buyers how they evaluate vendor websites and what content is critical to the buying process. This years version was even more successful than our first, with over 1,100 downloads and 200 references across organizational publications online.
  • Industry News & SEO Performance – Our news section has become a critical component in organic link acquisition, social media visibility, and content marketing productivity. In fact, this year we’ve seen our news coverage acquire references from some of the top business and marketing publications online.
  • Third Party Outreach & Participation – Its become just as important for our organization to develop content marketing assets beyond the confines of our website. Our team has stepped up to the challenge with conference participation, podcasts, online training courses, and marketing interviews in dozens of third party publications.

Notable Third Party Contributions

As alluded to above, it’s not just our content on site which helps bring success for online marketing endeavors; its our contributions in third party publications as well. Not only will these initiatives frequently generate SEO-friendly links for the website, but they build organizational and individual brand awareness as well.

Final Thoughts

We wouldn’t be in such a great position as we look towards the future, if it were not for the thousands of readers reaching our posts and articles every week. On behalf of the team at KoMarketing, Thank You for being a part of our success this past year and we wish you the very best in 2016 and beyond!

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“The team @ KoMarketing Associates clearly understands how to effectively utilize all methodologies of search engine marketing and builds powerful programs to achieve outstanding results. The team they have constructed is not only professional but fantastic to work with.”

— Chad Beasley, Vice President at Delivery Agent

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