How to Leverage Google Analytics for Digital Marketing Success [Presentation]

Leveraging Google Analytics

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America.

The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively.

Key Takeaways:

  • How to ensure you are tracking goals and actions necessary to demonstrate performancecincluding navigational focus, goal tracking, and campaign tracking in particular
  • How to find the requisite information faster and more efficiently, reviewing five key Google Analytics features to consider using on an ongoing basis

Ultimately, Google Analytics needs to provide value for the organization. It doesn’t make sense to use this tool (or any resource) if it is just a drain on time and resources; conflicting with other priorities and responsibilities.

Presentation via Slideshare:

Need more information? Please drop us a message on Twitter, LinkedIn or email anytime if you have additional questions, concerns, or ideas.

“The team at KoMarketing was great at listening to our organization’s needs to ensure they were on the same page with goals and objectives. They provided a clear path for getting to desired results, were fast and flexible when adjustments were needed and above all else, provided the highest level of client service. KoMarketing is a pleasure to partner with!”

Melissa Sopwith — Melissa Sopwith, Marketing Manager, Guidon Performance Solutions, a Teletech Company

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