How to Leverage Google Analytics for Digital Marketing Success [Presentation]

Leveraging Google Analytics

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America.

The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively.

Key Takeaways:

  • How to ensure you are tracking goals and actions necessary to demonstrate performancecincluding navigational focus, goal tracking, and campaign tracking in particular
  • How to find the requisite information faster and more efficiently, reviewing five key Google Analytics features to consider using on an ongoing basis

Ultimately, Google Analytics needs to provide value for the organization. It doesn’t make sense to use this tool (or any resource) if it is just a drain on time and resources; conflicting with other priorities and responsibilities.

Presentation via Slideshare:

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