Mad Libs for Content Marketers
A super silly way to have fun with content marketing!
We all remember the word game from when we were kids: Mad Libs. Whether it was back-seat entertainment during that never-ending road trip to Grandma’s or good, clean fun for the whole family seated around the kitchen table, Mad Libs has been teaching children the basics of grammar, sentence structure, parts of speech, and vocabulary for decades. But who says it has to end there?
According to a July Next Web blog post, “Once you delve into the word of Business-to-Business (B2B) communications, a lot of rules, regulations, and seriousness must be applied.” But we at KoMarketing are here to say: not always! By using Mad Libs to rethink your approach to content marketing, you may very well uncover some fresh ideas to deliver to your target audience. So take 5 minutes out of your day and, by yourself or with a colleague, fill in the blanks for an absurd, illuminating, surprising, or just plain crazy take on content marketing.
Remember: Don’t cheat! To begin playing, DO NOT scroll down to look at the story below. Instead, fill in the blanks with the words called for (go here for a printable version). Then, using the words you have selected, substitute them in for the blank spaces in the story. Have fun!
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In today’s __________ [ADJECTIVE] digital landscape, content marketers must be sure to keep their __________ [BODY PART] on the pulse of the customer. Online, you have no more than a few seconds to grab __________ [PERSON IN ROOM]’s attention. So how can marketers keep the “fun factor” in mind when it comes to communications? First, think like your __________ [PLURAL NOUN] or __________ [PLURAL NOUN]. What are they__________ [VERB ENDING IN “ING”]? What are their likes or dislikes? Once you have your __________ [ADJECTIVE] audience in mind, you can get to work on your messaging. There’s no magic formula for going viral; rather, you can increase your chances of being seen by coming up with __________ [ADJECTIVE], __________ [ADJECTIVE] ideas that are cleverly packaged. Remember, Content is King but, with more than 53 million WordPress blogs online, what makes yours __________ [ADJECTIVE]? What are your __________ [PLURAL NOUN] writing about? Do your research! The key is to __________ [VERB] your prospects something new, introduce them to a new way of __________ [VERB ENDING IN “ING”] or doing business, and provide content they can’t wait to share with their colleagues. One way to __________ [VERB] the word is through social media platforms like __________ [BODY PART]-book and Twitter. Face- ___________ [NOUN] allows you to create an/an __________ [ADJECTIVE] profile, add other __________ [PLURAL NOUN] as friends, and exchange __________ [ADJECTIVE] messages. Twitter is a great way to stay in touch with clients and __________ [PLURAL NOUN] and share relevant content. But be careful not to __________ [VERB] content where it doesn’t belong. Be ___________ [ADJECTIVE] and judicious in this practice to avoid ending up in the __________ [ADJECTIVE] box. These are just some suggestions for __________ [VERB ENDING IN “ING”] compelling content; above all, be sure to __________ [VERB] the right message to the right audience at the right time.
Mad Libs Image Credit