A Collection of Must Have Links for Google AdWords FAQ
As AdWords has hundreds of individual pages with tips, help files, and tutorials I thought it would be helpful to put together a list of some of the questions I get over and over by seasoned advertisers and newbies alike.
Please browse the following list for some of the most commonly referenced AdWords questions and its corresponding page in the AdWords Help Center.
What Are Keyword Matching Options?
How Do I Use Advanced Negative Keyword Matching Options?
How Do I Review Disapproved Keywords?
Adding, Editing, or Deleting Keywords
How Do I Create a Keyword List?
What is Quality Score & How is it Calculated?
Does Match Type Impact Quality Score?
How Does Quality Score work with the Display Network?
How Does Quality Score Affect my Keywords?
What is the Google Network / Where Will my Ads Show?
The Basics of Generating Ad Copy
What are the Different Types of Ads?
How Do I get Started Advertising on YouTube?
How Do Negative Keywords Affect the Google Display Network & Placements?
How Do I use the Placement Tool?
How Do I Target by Demographic in the Display Network?
How Do I Exclude Sites in the Display Network?
Account & Billing:
How Can I Raise my Billing Threshold?