A Collection of Must Have Links for Google AdWords FAQ

As AdWords has hundreds of individual pages with tips, help files, and tutorials I thought it would be helpful to put together a list of some of the questions I get over and over by seasoned advertisers and newbies alike.

Please browse the following list for some of the most commonly referenced AdWords questions and its corresponding page in the AdWords Help Center.

Keywords:

What Are Keyword Matching Options?

What are Negative Keywords?

How Do I Use Advanced Negative Keyword Matching Options?

How Do I Review Disapproved Keywords?

Adding, Editing, or Deleting Keywords

Are Keywords  Case Sensitive?

How Do I Create a Keyword List?

Quality Score:

What is Quality Score & How is it Calculated?

Does Match Type Impact Quality Score?

How Does Quality Score work with the Display Network?

How Does Quality Score Affect my Keywords?

What is the Google Network / Where Will my Ads  Show?

Ad Creatives:

The Basics of Generating Ad Copy

How Do I Optimize My ad Text?

What are the Different Types of Ads?

What is Keyword Insertion?

How Does Ad Scheduling Work?

How Do I get Started Advertising on YouTube?

Why Isn’t my Ad Showing?

Display Network:

How Do Negative Keywords Affect the Google Display Network & Placements?

How Do I use the Placement Tool?

What is Category Targeting?

How Do I Target by Demographic in the Display Network?

How Do I Exclude Sites in the Display Network?

Account & Billing:

Payment Options & Invoicing

Fraud Detection & Protection

How do Promotions Work?

How Can I Raise my Billing Threshold?

What Happened to my Reports?