Pubcon Preview: Content, Media & Site Reviews
The summer is officially over and that can only mean one thing – no, not the crackling of crisp autumn leaves or the smell of fresh baked apple pies – I’m talking about conference season!
The fall tends to take the team around the country and this year is no exception. Derek and Rebecca just got back from the Discover Forum in Seattle and next week, I’ll be headed to Las Vegas for Pubcon, where I’ll be hanging out, mingling with fellow marketers, and joining a few panels.
Which ones? Glad you asked.
Content, Search and Social Interplay
Date / Time: Wednesday October 12th, 2:45pm PST
Session Details:
The key to success is to create a continuous feedback loop between search, social and content. For example, if there is a spike in a particular search term or question, the Brand can create content that addresses it. That content can then be shared on social media channels. Once the social team has performance metrics to report for that piece of content, they can funnel that information back to the content and search teams so they can adjust their respective strategies accordingly. The content team should be watching time on site and evaluating what is sticky. If people hit content and immediately leave, it wasn’t valuable.
What to Expect:
The panel features Maggie Malek, Head of PR and Social, MMI Agency and Prashant Puri, Co-Founder, AdLift.com and myself. The session will provide tips, tools, and case studies on how content and social teams can better integrate to create a more holistic content marketing strategy and make sure they are hitting the customer at the right place at the right time.
A few tools that will be covered in my presentation include BuzzSumo, SEMRush, and Answer the Public.
Here is the presentation:
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Site Reviews: Focus on Content
Date / Time: Wednesday October 12th, 10:30am PST
Session Details:
Examine content and content marketing in this live site review session. Bring your business card to the moderator or any panelist at the beginning of the session, in order to have your site reviewed. Or, simply watch and learn as panelists examine how to review your website’s content through content audit techniques and answer questions.
What to Expect:
In this case, the session details say it all. I love these clinics because they are live, the issues are always different, and it’s a fun session to be a part of. Have a question on your site? Stop on by cause there will be some smart people available for questions.
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Producerism: Being Your Own Media
Date / Time: Wednesday October 12th, 3:55pm PST
Session Details:
In this session, you’ll learn how to produce video from your mobile phone and use paid social media and search to distribute it and create demand for your audience. Produce and distribute a podcast and promote it using apps like Clammr and livestream video to Streamup, Spreecast, Periscope and Facebook so that the content looks better than anything produced in Hollywood using iOS or Android apps to create weekly live broadcasts.
There is also the other side of this coin – marketing your media to top tier Publications. The second half of this session will look at creating content for places like Mashable, TechCrunch, Entrepreneur, Inc and many others.
What to Expect:
I will actually be moderating this session and I am really excited for what the panelists are bringing to the table. Most businesses don’t have the budgets to pay for professional videos or pay a PR team but these guys will show us how anyone can do it. Geoff also promised some live demos which are always cool.
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One of the pros (and also cons) of Pubcon is there are so many amazing sessions happening and I’m really looking forward to catching a few of them.
On my must-attend list:
- Mobile Conversion Optimization and AMP
- Omni-Channel Digital Marketing Strategy and Execution
- Knowledge Panels: Rich Snippets and Semantic Markup
Heading to Pubcon? Connect ahead of time on Twitter or leave a comment right here on the blog. See you next week!