I have recently been involved in helping with the start up of the Boston-area working group for SEMPO.
The first event will be on September 24, 2008 at 6:30 pm at Bentley College’s Center for Marketing Technology.
The topic of the panel discussion will be:
“No More Silos: Search and Marketing Must Sit at the Same Table“.
You can register to attend the event via Meetup – http://marketing.meetup.com/314/.
Here is a bit more information about the SEMPO Boston Working Group and the first event:
SEMPO Boston is the local working group of Search Engine Marketing Professionals Organization (SEMPO). We are open to SEMPO members and anyone interested in search marketing, seo, ppc and other related topics.
During this interactive discussion, search and marketing professionals will learn how to break down the walls or silos between the “technical” and “marketing” sides of search marketing in order to learn that they are in fact working toward the same end – to improve a company’s bottom line.
Panel members include Jim Griffeth, President of Boston SEO firm Stratimind and SEMPO Boston Member, Craig Blake, VP Sales for W.A. Wilde and Past President of the New England Direct Marketing Association and Myles Bristowe, Founder of VividContext and President of the Boston American Marketing Association.
For our readers in the area – hope to see you there!