Tricks For Your Google AdWords Campaign Settings

I’ve found that once people have determined what their ideal campaign settings are for a particular client they usually go into set it and forget it mode.  I’m going to go into detail about how we can use one specific section to get a little bit more out of our campaign settings.

Giving National Campaigns a Local Flavor

Normally when choosing to serve ads to the United States you’d simply pick the United States bundle under the Locations and Languages tab in the campaign settings.  Instead, try manually choosing each state from the list one by one.

By listing the states manually,  when someone searches for one of your keywords located in this campaign it will give them a local designation underneath the ad creative.  Searching for copy machines in Massachusetts I would see the two ads below.  The first ad is targeted to the United States, while the second ad is targeted to each state individually.

There are many products or services where individuals are more apt to seek a local business than a national chain:

  • Professional Services (Finance, Legal, Banking, etc)
  • Parts, Service, or Repair
  • Entertainment
  • Food
  • Manufacturing
  • Other Services
  • etc

Hopefully this a trick you’ll be able to utilize for some of your clients, and more importantly, a realization that there are a lot more ways we can utilize campaign settings than we may have first thought.

“The team at KoMarketing does a great job providing best practices, new ideas, and management of our PPC program. They went above and beyond to meet our needs. The decision to partner with them was one of the best thing that has ever happened to us”

John Yeung — John Yeung, Digital Marketing Manager, Stratford University

Start a conversation with the KoMarketing team:

Complete our inquiry form now