What’s in a name? For us, “a lot & a little”

I’ve been meaning to write this blog post for a long time.

Our company name can cause some confusion – usually very minor, and related to pronunciation.

Today I was looking at our website analytics data and noticed that someone came to our site after searching in Google for “ko marketing seo”.  I decided to google the same thing just to see what came up, which spurred the authoring of this post.

KoMarketing Associates, LLC – pronounced “co-marketing”

As in “we co-market alongside with our clients, enhancing their capabilities”.

Our tagline used to be “extending your online marketing capabilities through our expertise.” I’m not sure why we dropped that tagline – I believe it was mostly to make our branding look a bit tighter – the concept still holds true.

We are here to work alongside our clients, to bolster their online marketing initiatives by providing our deep expertise and experience.

That has a much different connotation than “KO Marketing”.  As in, “Knock Out”.  That’s edgier than who we are.  We get results, but the pugilistic theme is not what our brand is about.  People often use this pronunciation when they are first getting to know us.

We are also not “Komack Marketing”.  Yes, I did have less than 2 weeks to come up with a name for the company 5 years ago, so I did use a play on my last name by using a “K” instead of a “C”.  Seemed fine at the time (although, based on the number of times I have been introduced as “Andy Komack from Komack Marketing”, I sometimes wish I had gone in another direction).

But, we are a team of experienced online marketing/search marketing professionals, and much more than just me.

I’ve always wanted to explain all of that.  However, it was my google search today for “ko marketing seo” that helped give me the kick in the pants to write this.

It turns out that there is at least one company out there called KO Marketing and another called KO websites.  Each of these companies offer search engine optimization services – in addition to other services such as website design, banner printing, vehicle wraps, and even multi-level marketing.

We do not offer any of these services.  And, more importantly, our brand has a very different feel than these other companies.  If you feel inclined, you can look for the companies online and check out what they say about themselves and how they are positioned.  This post is not about making direct comparisons.

So, “what’s in a name” for us?

cooperation – team – complementary – extension – marketing – expertise, and a whole lot more…

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