By combining a deep-level understanding of the B2B buyer with the expertise for executing and delivering content, our partnership with Ascend2 delivers custom content based on marketing research in 14 days.
- Monthly or bi-monthly marketing research options that provide a continuous flow of tailored content.
- KoMarketing, in coordination with Ascend2, conducts the research and delivers the results with charts and insights, ready to complement your marketing strategy.
- A simple, transparent pricing structure that will make custom research and content accessible and affordable.
Measuring Content Marketing Performance: A B2B Marketer’s Perspective
Measuring the impact of content marketing allows business-to business (B2B) marketers to optimize campaigns for better engagement and more effectively attribute ROI.
But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers?
To help answer this question, Ascend2 and KoMarketing fielded the Measuring Content Marketing Performance Survey. We thank the 318 marketers who responded to this survey between in mid-February 2021.
This report, titled The B2B Marketer’s Perspective on Measuring Content Marketing Performance, represents the opinions of the marketing professionals responding to the survey operating in the B2B (Business-to- Business) channel.
“With other agencies, the tendency is to see a flurry of work initially, and then communication and accountability starts to fall off. Our KoMarketing account team is in contact with us almost daily – it’s like they’re sitting right here in our office. They’re truly an extension of our marketing team.”