By combining a deep-level understanding of the B2B buyer with the expertise for executing and delivering content, our partnership with Ascend2 delivers custom content based on marketing research in 14 days.
- Monthly or bi-monthly marketing research options that provide a continuous flow of tailored content.
- KoMarketing, in coordination with Ascend2, conducts the research and delivers the results with charts and insights, ready to complement your marketing strategy.
- A simple, transparent pricing structure that will make custom research and content accessible and affordable.
Measuring Content Marketing Performance: A B2B Marketer’s Perspective
Measuring the impact of content marketing allows business-to business (B2B) marketers to optimize campaigns for better engagement and more effectively attribute ROI.
But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers?
To help answer this question, Ascend2 and KoMarketing fielded the Measuring Content Marketing Performance Survey. We thank the 318 marketers who responded to this survey between in mid-February 2021.
This report, titled The B2B Marketer’s Perspective on Measuring Content Marketing Performance, represents the opinions of the marketing professionals responding to the survey operating in the B2B (Business-to- Business) channel.
“We have a successful online business, and wanted to take the next step. We approached KoMarketing with the notion of leveraging its expertise in building better search rankings. Both in our defined critical areas and across the board, KoMarketing has helped us grow our presence. They were hired to expand our visibility, but took extra steps to provide many useful recommendations for other areas of our online presence that have had positive impacts. Derek and his staff work hard and take extra steps to ensure you succeed. They are an outstanding partner.”