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The State of B2B Lead Generation – Benchmarks for the Complex Sale
Lead generation continues to drive new business results. But what strategies and tactics are significantly increasing lead generation effectiveness in a complex sale situation?
The data in this edition of the study, titled The State of Lead Generation – Benchmarks for the Complex Sale, exclusively represents the opinions of marketers who are focused on a lengthy sales cycle involving numerous purchase influencers.
The full report, including additional analysis, marketing charts, and methodology can be downloaded here, with brief form submission below.
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