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Custom B2B Marketing Research


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  • Monthly or bi-monthly marketing research options that provide a continuous flow of tailored content.
  • KoMarketing, in coordination with Ascend2, conducts the research and delivers the results with charts and insights, ready to complement your marketing strategy.
  • A simple, transparent pricing structure that will make custom research and content accessible and affordable.

The State of B2B Lead Generation – Benchmarks for the Complex Sale

The State of Lead Generation - Benchmarks for the Complex Sale

Lead generation continues to drive new business results. But what strategies and tactics are significantly increasing lead generation effectiveness in a complex sale situation?

The data in this edition of the study, titled The State of Lead Generation – Benchmarks for the Complex Sale, exclusively represents the opinions of marketers who are focused on a lengthy sales cycle involving numerous purchase influencers.

The full report, including additional analysis, marketing charts, and methodology can be downloaded here, with brief form submission below.

Download the Report

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Rebecca Johnston-Gilbert' — Rebecca Johnston-Gilbert, Marketing, Postman

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  • ad:tech San Francisco
  • Inc Magazine
  • Marketing Land
  • Pubcon
  • Salesforce

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