Digital Demand Generation for B2B Organizations
Our approach to demand generation is simple: We create strategic programs using a combination of SEO, PPC, social media and content marketing to deliver qualified leads your sales people will want to pursue.
Capabilities
As your PPC advertising partner, KoMarketing creates strategic online advertising programs tailored to your business, budget and KPIs. You get high-value leads, increased sales, and lower costs – per click, per quality lead, and per sale.
KoMarketing helps you improve the quality and quantity of leads across multiple social media platforms using targeted search advertising. We then connect the dots through data to show impact on your lead generation and sales initiatives.
By combining a deep-level understanding of the B2B buyer with the expertise for delivering content, we help you significantly improve lead generation, website traffic, and brand visibility.
Case Study
John Deere Machine Finder
When KoMarketing started working with John Deere in 2003 (they continue to be a client), the company’s website, machinefinder.com, had virtually no search engine optimization, and extremely dated site technology. Challenges included:
- Poor optimization overall, including lack of optimized foreign language content
- Non-indexing of pages including foreign language URLs
- Lack of backlinks pointing back to the website
Results: The initial optimization quadrupled the search engine traffic to the site, with dealers seeing a pronounced improvement in direct inquiries for equipment.
“KoMarketing takes PPC management to a completely different level of focus on performance and commitment to client business goals.”
