Discover Global Markets: Advanced Manufacturing 2017
We work exclusively with B2B companies and we’ve dramatically improved online marketing ROI for a range of organizations around the world, from Fortune 500 companies to mid-sized firms.
Content for Discover Global Markets: Advanced Manufacturing
Manufacturing & Industrial Marketing Case Study
L-Com Global Connectivity
Despite a significant advertising investment across major search engines, L-com Global Connectivity was seeing an anemic return on ad spend of 1$. KoMarketing was charged with growing the return on advertising spend (RoAS) to a ratio of 2:1 (or more) within the first 180 days. Challenges included:
- Rebuilding the PPC accounts
- Optimizing the e-commerce platform
- Revising pay-per-click tactics
Result: L-com realized a 66% increase for return on advertising spend.
The 2015 B2B Web Usability Report
What B2B Buyers Want from Vendor Websites
By Dianna Huff, Derek Edmond, Casie Gillette, and BuyerZone.
In our inaugural B2B Web Usability survey and report, we learned quite a bit about the B2B buyer and their preferences and behaviors when evaluating vendor websites. This year, we sought to get further clarification and greater depth in some of the key points and also determine if B2B vendors had improved in their website efforts.
In our second annual survey report by Huff Industrial Marketing and KoMarketing, you’ll learn the important and evolving role vendor websites play in the B2B buying process.
We continue to ask buyers how they evaluate vendor websites, what content is critical to the buying process, and how the various types of content marketing assets, including blogging and social media, impact the buyer journey; from discovery to vendor selection.
Additional Content for Industrial & Manufacturing Professionals
“After several failed attempts to find a good SEO product, we were lucky enough to get introduced to KoMarketing. Derek and his team were able to clearly articulate an SEO strategy for our business. They worked closely with our developers to revamp our commerce site in a way that had minimal redesign impact, but big increases in organic visits and transactions. The team also did a fantastic job helping us measure results. I highly recommend KoMarketing to anyone looking for an SEO solution.”