Industry News

ROI

January 24, 2023

71% of B2B Marketers Intend to Boost Account-Based Marketing Spend in 2023

Report: Customers’ Declining Trust in Social Media to Impact Marketing Investments

64% of Marketers, Sales, and Data Personnel Now Using Account-Based Strategies

Report: Marketers Now Have More Personnel Dedicated to Influencer Marketing

Technology

71% of Marketers are Using Less Than 50% of Martech Stack Capabilities

96% of Marketers Focusing on Customer Loyalty to Adapt to Shifting Demands

Report: More Marketers Seeking to Leverage Predictive Analytics and AI

Report: Marketers Now Focused on Creating a Customer-Driven SEO Strategy

20% of Marketers Still Only ‘Somewhat Confident’ in Social Media ROI

56% of App Marketers Have More Aggressive KPIs But Tighter Budgets

31% of B2B Marketers Still Struggling to Create a Unified View of Customer Data

99% of CMOs Cite Return-on-Investment as Their Top Marketing Stressor

Report: Marketers Now See Virtual Events as a Permanent Part of Their Strategy

Event Marketing

63% of Marketers to Host In-Person Events Within the Next 24 Months

Content is king

Report: More B2B Marketers Now Reaping the Benefits of Content Marketing

Report: More Leading Marketers are Adopting an Agile Approach to Budgeting

Custom B2B Marketing Research

45% of Marketers Still in the Early Stages of Testing Their ABM Program

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— Kevin Bridges, Innovation Leader - Imagineer at Hallmark Cards

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