Industry News

June 28, 2023

52% of Digital Marketers Solely Focused on Reach Rather Than ROI

89% of Social Media Marketers Consider Social Search to Be Strategically Critical

B2B Marketing Measurement

85% of B2B Marketers Struggle to Link Performance to Business Outcomes

Report: Content Marketers Anticipate Utilizing AI Solutions

Report: B2B Marketers Faced with Rising Customer Service Expectations

93% of Digital Marketers Expect to Achieve All Goals Within the Next Six Months

Report: Successful Marketers Have More Confidence in the Accuracy of Their Data

Report: Intent Data is Helping Marketers Boost Company Revenue

B2B Buyer Personas

Report: Marketers See Go-To-Market Strategy Success When Using Intent Data

how to use data in content marketing

69% of Digital Marketers Only Claim to Be ‘Somewhat Successful’ at Achieving Goals

Report: Marketers to Spend Less on Customer Initiatives as Budgets Fall

Report: B2B Marketers to Leverage Martech to Improve the Customer Experience

The Content Marketing Grind

80% of ‘Very Successful’ Content Marketers Have a Documented Strategy

51% of Marketers to Increase Their Spending on Marketing Automation This Year

Report: Marketers Feeling More Pressure to Improve the Customer Experience

62% of B2B Marketers Cite Content Marketing for Producing Valuable Leads

61% of Marketers Anticipate Their Spending to Increase ‘Somewhat Significantly’

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— Silvina El Baba, Senior Manager, Web Marketing, EFI

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