Industry News

data and analytics

August 20, 2019

Survey: Most Marketers Have Only Been “Somewhat Successful” Using a Data Dashboard Strategy

social media marketing

Report: Marketers Now Seeing Increased Exposure, Traffic and Leads from Social Media Marketing

Artificial Intelligence

Report: Many Marketers Have Yet to Unlock the Full Potential of Artificial Intelligence

social media marketing

Survey: Social Media Marketers May Want to Focus on Facebook to Reach Wider Group of Customers

Mobile Marketing

Survey: Social Media Marketers May Want to Shift their Focus to Instagram

influencer marketing

Report: 34% of Marketers Typically Work with 5-10 Influencers Per Influencer Marketing Campaign

B2B Content Marketing

Survey: 76% of Marketers Now Taking a Strategic Approach to Managing Content

Influencer Marketing

Report: Marketers are Budgeting More for Influencer Marketing than Ever Before

marketing

Despite Struggles, Marketers Continue to Invest Their Budgets in Martech

marketing

Report: Marketers Hold Concerns Surrounding the Use of Automation Tools

digital marketing

Statistics Show CMOs Want to See an Improvement in Go-to-Market Processes

martech

Survey: 52% of Marketers Have Only Been “Somewhat Successful” with MarTech Utilization Strategies Intact

CMO Insights

Report: ‘Pioneering’ CMOs Differ in their Strategy from Marketing Counterparts

data and analytics

Report: Marketers are Failing to Tap Into The Potential of First-Party Data

b2b marketing

Report: 46% of B2B Buyers Turn to Colleagues/Peers to Research Purchases

b2b marketing

Report: B2B Marketers Expect Content to Help Them Boost Sales and Convert Customers

artificial intelligence

Report: 40% of Marketers Using AI are Seeing Heightened Sales and Marketing Performance

“The team @ KoMarketing Associates clearly understands how to effectively utilize all methodologies of search engine marketing and builds powerful programs to achieve outstanding results. The team they have constructed is not only professional but fantastic to work with.”

— Chad Beasley, Vice President at Delivery Agent

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