Industry News

July 7, 2020

Report: Majority of Marketers Implementing Some Form of Account-Based Marketing Practices

attracting-customers-b2b-content

Report: The eBook May Now Be the Top B2B Content Marketing Asset

Performance Analysis

Report: COVID-19 Has Forced the Majority of Marketers to Shift Top Priorities

27% of Marketers Say ‘Bad Data’ Costs Them 10% or More in Lost Revenue Annually

how to use data in content marketing

Report: 70% of Marketers Have Only Been ‘Somewhat Successful’ with Programmatic Advertising

41% of Marketers Rely on Both First- and Third-Party Data to Drive Personalization Efforts

Report: 93% of B2B Marketers Say Personalizing Content Has Boosted Company Revenue

leverage-web-analytics

Survey: 45% of Marketers Now Have a Unified Data Strategy in Place

Report: 82% of Email Marketers Use Signature to Boost Brand Awareness

27% of Marketers to Boost Martech Investment by At Least 21% Over the Next Year

B2B Buyer Personas

94% of B2B Companies See Sales and Marketing Improve from Data Quality Investments

Study: 70% of Marketers Using Advanced Personalization Seeing 200% ROI

Report: Marketers Still Working On Taking a More Customer-Centric Approach

Email Marketing

Report: Email Still Beats Out Other Forms of Marketing in the Buyer’s Journey

B2B Buyer Journey

Survey: Customers Still Consuming a Wide Array of B2B Marketers’ Content

Report: Marketing Video Completion Rates Dip, but 15-Second Clips See Success

target audience

Report: Marketers See Google Search Ad Spend Slow as a Result of COVID-19 Pandemic

“With other agencies, the tendency is to see a flurry of work initially, and then communication and accountability starts to fall off. Our KoMarketing account team is in contact with us almost daily – it’s like they’re sitting right here in our office. They’re truly an extension of our marketing team.”

— Stephanie Weagle, VP of Marketing, Corero Network Security

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