Industry News

March 22, 2023

Report: Marketers Feeling More Pressure to Improve the Customer Experience

62% of B2B Marketers Cite Content Marketing for Producing Valuable Leads

61% of Marketers Anticipate Their Spending to Increase ‘Somewhat Significantly’

Report: Marketing Leaders Finding Success By Prioritizing the Customer Experience

60% of Marketers Only ‘Somewhat Confident’ in the Potential of Their Data

b2b content marketing education

58.4% of Marketers Expect Their Content Budgets to Increase in 2023

80% of Digital Marketers Find It ‘Essential’ to Stay on Top of Martech Trends

ROI

71% of B2B Marketers Intend to Boost Account-Based Marketing Spend in 2023

Report: Customers’ Declining Trust in Social Media to Impact Marketing Investments

64% of Marketers, Sales, and Data Personnel Now Using Account-Based Strategies

Report: Marketers Now Have More Personnel Dedicated to Influencer Marketing

Technology

71% of Marketers are Using Less Than 50% of Martech Stack Capabilities

96% of Marketers Focusing on Customer Loyalty to Adapt to Shifting Demands

Report: More Marketers Seeking to Leverage Predictive Analytics and AI

Report: Marketers Now Focused on Creating a Customer-Driven SEO Strategy

20% of Marketers Still Only ‘Somewhat Confident’ in Social Media ROI

56% of App Marketers Have More Aggressive KPIs But Tighter Budgets

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— Will Bernholz, Vice President, Marketing, Dropsource

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