Industry News

August 16, 2022

44% of Marketers Only ‘Moderately’ Confident in Their Data and Analytics

50% of B2B Marketers Now Cite Social as Most Effective Digital Channel

Report: Most Marketers Struggling to Find Multi-Channel Strategy Success

b2b sales funnel

Report: More B2B Buyers Seeking Easy Access to Relevant Content Marketing

rocket coming out of a laptop

65% of Marketers Now Using Analytics to Measure Content Marketing ROI

marketing automation

23% of Marketers Have Replaced Their Marketing Automation Solution in 2022

Custom B2B Marketing Research

Report: Marketers Still Lack Resources to Provide an Optimal Customer Experience

95% of Marketers Agree That a Unified Data Source Improves Attribution

Google SERP Features

Report: B2B Marketers Strategizing to Overcome Google Algorithm Changes

Report: Sales and Marketing Misalignment is Hurting the Customer Experience

69% of Marketers Looking to Purchase More Martech Within the Year

Technology

Report: All Categories of Marketing Technology Continue to Experience Growth

Consider An Advertising Budget

60% of Digital Marketing Spend Now Goes Toward Paid Channels

leverage-web-analytics

Report: B2B Marketers Still Struggling with Account-Based Marketing

b2b sales funnel

Report: Marketers Failing to Align with Sales and Customer Success Teams

Report: Marketers Anticipate More Investment in VR, AR, and the Metaverse

Report: Marketers Placing More Value on Social Channels for Video Distribution

“KoMarketing understands how to present and execute recommendations across the organization, from the IT professional to strategic marketing leadership. They go beyond expectation in working with the client to evaluate, execute, and implement program initiatives.”

— Silvina El Baba, Senior Manager, Web Marketing, EFI

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