Industry News

June 23, 2022

Report: Marketers Anticipate More Investment in VR, AR, and the Metaverse

Report: Marketers Placing More Value on Social Channels for Video Distribution

How Content Marketers Prepare To Write for a B2B SEO Program

57% of Marketers Pivoted Toward Visual Content Marketing in 2020

2018 SEO Planning

68% of Marketers Seeing Agile Marketing Increase in Importance

Email Marketing

Report: Email Marketers Seeing Open Rates and Click-Through Rates Rise

85% of B2B Marketers Who Use Social Media Remain Dedicated to Facebook

48% of Marketers Cite Social Media as Top Area of Desired Growth

zenith report

36% of Marketers Still Find It ‘Extremely Difficult’ to Access Data and Analytics

Report: Marketers Still Lack Defined Customer Experience Strategies

70% of B2B Buyers Agree Video is the Best Form of Marketing Content

Report: Marketers Still See Room for Improvement with Data and Analytics

68% of B2B Marketers Saw Their Budget Rise Between 2021 and 2022

Artificial Intelligence

Report: Marketers Making Adjustments as Third-Party Cookies Fade Out

how to use data in content marketing

Report: Marketers Still Lack Control Over Their Budget and Strategy

B2B Content Marketing

Report: B2B Buyers Consuming More Marketing Content Before Making Purchases

leverage-web-analytics

20% of Best-in-Class Marketers Now ‘Very Successful’ in Using Intent Data

content marketing proposal

Marketers 414% More Likely to See Success with a Documented Marketing Strategy

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— Silvina El Baba, Senior Manager, Web Marketing, EFI

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