Industry News

Personalization

September 12, 2019

Marketers Still Have Progress to Make When it Comes to Implementing Personalization Efforts

Report: Most Content Marketers Now Strive to Increase Brand Awareness

b2b video marketing

Report: 89% of Marketers Now Using Video as a Part of their Content Strategy

content-strategy-organization

Report: B2B Marketers May Want to Focus on Developing More Innovative Content

Study: Marketers Still Face Challenges with Strategic Social Media Marketing

Report: 63% of Marketers Still Struggle to Assemble Unified Customer Data

Customer Data Platform

Report: 51% of Marketers are Now Using CDPs to Make the Most of their Data

B2B Buyer Personas

Report: Most Enterprise Marketers Would Only Rate Voice-of-the-Customer Programs as ‘Somewhat Successful’

digital marketing

Survey: 42% of Marketers Believe their Company ‘Needs Improvement’ When it Comes to Measuring Marketing Impact

martech

Report: Many B2B Marketers are Interested in AI, But Still Lag in Terms of Adoption

martech

Study: 67% of Marketers Now Believe Voice-Enabled Experiences are ‘Very Important’ to Customers

data and analytics

Survey: Most Marketers Have Only Been “Somewhat Successful” Using a Data Dashboard Strategy

social media marketing

Report: Marketers Now Seeing Increased Exposure, Traffic and Leads from Social Media Marketing

Artificial Intelligence

Report: Many Marketers Have Yet to Unlock the Full Potential of Artificial Intelligence

social media marketing

Survey: Social Media Marketers May Want to Focus on Facebook to Reach Wider Group of Customers

Mobile Marketing

Survey: Social Media Marketers May Want to Shift their Focus to Instagram

influencer marketing

Report: 34% of Marketers Typically Work with 5-10 Influencers Per Influencer Marketing Campaign

“The team @ KoMarketing Associates clearly understands how to effectively utilize all methodologies of search engine marketing and builds powerful programs to achieve outstanding results. The team they have constructed is not only professional but fantastic to work with.”

— Chad Beasley, Vice President at Delivery Agent

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