Industry News

March 15, 2023

62% of B2B Marketers Cite Content Marketing for Producing Valuable Leads

61% of Marketers Anticipate Their Spending to Increase ‘Somewhat Significantly’

Report: Marketing Leaders Finding Success By Prioritizing the Customer Experience

60% of Marketers Only ‘Somewhat Confident’ in the Potential of Their Data

b2b content marketing education

58.4% of Marketers Expect Their Content Budgets to Increase in 2023

80% of Digital Marketers Find It ‘Essential’ to Stay on Top of Martech Trends

ROI

71% of B2B Marketers Intend to Boost Account-Based Marketing Spend in 2023

Report: Customers’ Declining Trust in Social Media to Impact Marketing Investments

64% of Marketers, Sales, and Data Personnel Now Using Account-Based Strategies

Report: Marketers Now Have More Personnel Dedicated to Influencer Marketing

Technology

71% of Marketers are Using Less Than 50% of Martech Stack Capabilities

96% of Marketers Focusing on Customer Loyalty to Adapt to Shifting Demands

Report: More Marketers Seeking to Leverage Predictive Analytics and AI

Report: Marketers Now Focused on Creating a Customer-Driven SEO Strategy

20% of Marketers Still Only ‘Somewhat Confident’ in Social Media ROI

56% of App Marketers Have More Aggressive KPIs But Tighter Budgets

31% of B2B Marketers Still Struggling to Create a Unified View of Customer Data

“The team @ KoMarketing Associates clearly understands how to effectively utilize all methodologies of search engine marketing and builds powerful programs to achieve outstanding results. The team they have constructed is not only professional but fantastic to work with.”

— Chad Beasley, Vice President at Delivery Agent

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