Industry News

How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

July 28, 2021

B2B Marketers Still Prioritizing Customer Experience & Engagement

B2B Marketers Now Use Facebook More Than Any Other Social Network

Customer Data Platform

Only 46% of Marketers are ‘Somewhat Satisfied’ With Their CX Performance

69% of Marketers Primarily Use Email for Lead Nurturing

69% of Marketers Intend on Boosting Their Martech Spend

b2b audience targeting

Only 36% of Marketers are ‘Very Successful’ with Their Retargeting Strategy

39% of Marketers Say They Still Need to Improve on Marketing Attribution

23% of B2B Marketers Still Developing an Intent Data Strategy

marketing automation

Survey: Marketers Still Struggling with Automation and Content Personalization

Content is king

Report: Many Marketers Still Lack Documented Content Strategies

86% of Marketers Are Making Customer Experience a Top Priority

23% of Marketers Still Struggling to Produce Relevant Content

34% of Marketers Only Have ‘Basic’ Video Effectiveness Measures in Place

Social Media Marketing

Report: Instagram Usage Rising Among B2B Marketers Focused on Social Media

79% of Marketers Say Instagram is ‘Important’ for Influencer Marketing

Report: Social Media Marketing Channels are Delivering Across the Board

Report: Majority of Marketers to Increase Social Media Marketing Budgets

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