Industry News

marketing, email, cto

September 21, 2022

Report: Marketers Still Not Fully Engaged in App Development and Enhancement

Report: Marketing Data Usage Expected to Rise Over the Next Three Years

Report: Marketers Still Challenged to Deliver an Optimal Customer Experience

Email Marketing

Report: Artificial Intelligence Grows in Importance to Email Marketers

5 Ways to Promote Virtual Events on Social Media in 2020

44% of Marketers Now Cite Social Media As Their Top Marketing Channel

90% of Marketers Now Cite SEO as a Top Marketing Channel

Report: Most Marketers Lack Real-time Data Needed for Customer Engagement

Report: Martech Continues to Grow in Importance to Remote Marketers

Report: Most Marketers Only ‘Somewhat Satisfied’ with Existing CRM Solutions

44% of Marketers Only ‘Moderately’ Confident in Their Data and Analytics

50% of B2B Marketers Now Cite Social as Most Effective Digital Channel

Report: Most Marketers Struggling to Find Multi-Channel Strategy Success

b2b sales funnel

Report: More B2B Buyers Seeking Easy Access to Relevant Content Marketing

rocket coming out of a laptop

65% of Marketers Now Using Analytics to Measure Content Marketing ROI

marketing automation

23% of Marketers Have Replaced Their Marketing Automation Solution in 2022

Custom B2B Marketing Research

Report: Marketers Still Lack Resources to Provide an Optimal Customer Experience

95% of Marketers Agree That a Unified Data Source Improves Attribution

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— Silvina El Baba, Senior Manager, Web Marketing, EFI

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