Industry News

June 1, 2023

Report: B2B Marketers Faced with Rising Customer Service Expectations

93% of Digital Marketers Expect to Achieve All Goals Within the Next Six Months

Report: Successful Marketers Have More Confidence in the Accuracy of Their Data

Report: Intent Data is Helping Marketers Boost Company Revenue

B2B Buyer Personas

Report: Marketers See Go-To-Market Strategy Success When Using Intent Data

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69% of Digital Marketers Only Claim to Be ‘Somewhat Successful’ at Achieving Goals

Report: Marketers to Spend Less on Customer Initiatives as Budgets Fall

Report: B2B Marketers to Leverage Martech to Improve the Customer Experience

The Content Marketing Grind

80% of ‘Very Successful’ Content Marketers Have a Documented Strategy

51% of Marketers to Increase Their Spending on Marketing Automation This Year

Report: Marketers Feeling More Pressure to Improve the Customer Experience

62% of B2B Marketers Cite Content Marketing for Producing Valuable Leads

61% of Marketers Anticipate Their Spending to Increase ‘Somewhat Significantly’

Report: Marketing Leaders Finding Success By Prioritizing the Customer Experience

60% of Marketers Only ‘Somewhat Confident’ in the Potential of Their Data

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58.4% of Marketers Expect Their Content Budgets to Increase in 2023

80% of Digital Marketers Find It ‘Essential’ to Stay on Top of Martech Trends

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— Kevin Bridges, Innovation Leader - Imagineer at Hallmark Cards

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