Industry News

Event Marketing

November 29, 2022

63% of Marketers to Host In-Person Events Within the Next 24 Months

Content is king

Report: More B2B Marketers Now Reaping the Benefits of Content Marketing

Report: More Leading Marketers are Adopting an Agile Approach to Budgeting

Custom B2B Marketing Research

45% of Marketers Still in the Early Stages of Testing Their ABM Program

64.2% of Marketers Challenged by Lack of Personalization Budget and Resources

B2B Content Writer

Report: Most Marketers Still Struggling with Content Marketing Success

67% of Marketers Link Customer-Driven Marketing to Organizational Success

B2B Demand Generation

46% of Marketers to Increase Investment in Account-Based Marketing Programs

Report: Data Issues Plague Marketers Seeking to Improve the Customer Experience

53% of Marketers Say ABM Has Generated More Revenue Than Other Tactics

Report: Many Marketers Expect a Budget Cut Heading Into 2023

Report: B2B Tech Marketers Now Developing More Content to Reap Benefits

56% of B2B Marketers to Go Mostly or Entirely Digital Within the Decade

Artificial Intelligence

44% of Marketers Predict AI Will Inform Most Targeting and Segmentation

85% of Marketers Now Interested in Exploring New Marketing Channels

Report: Marketers Now Leveraging Video Marketing to Resolve Pain Points

48% of Marketers Now Find Data Most Useful for the Customer Experience

“Having worked with multiple agencies, I can say KoMarketing is one of the best around. They truly feel like an extension of our own internal team. KoMarketing understands our business, our goals, and I appreciate that I don’t have to micromanage them. I would gladly recommend KoMarketing to any organization looking to drive real results through digital marketing.”

— Rebecca Johnston-Gilbert, Marketing, Postman

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