Industry News

Personalization

September 22, 2021

Marketers At Risk of Losing Credibility Due to Poor Personalization

Marketers Continue to Find Benefits In Leveraging Video Content

B2B Lead Generation for SaaS Companies

Marketers Continue to Struggle With Data Quality & Strategy

marketing automation

51% of CMOs Want Their Marketers to Better Integrate Martech in 2021

46% of Marketers Have Had the Most Demand Gen Success with Social Media

33% of Marketers to Allocate Majority of Budget Toward Social Media

Event Marketing

Report: Most B2B Event Marketers Focus on Customer Engagement

B2B Marketers Now Turning to Data to Measure Their Success

Report: Marketers Struggling with Both Paid & Organic Search

B2B Demand Generation Best Practices

50% of C-Suite Executives Want Marketers More Focused on Demand Gen

Marketing Budgets Made Up Only 6.4% of Total Revenue in 2021

B2B Buyer Journey

Survey: B2B Marketers Working Against Longer Buying Cycle

b2b companies on instagram

61% of Marketers to Increase Instagram Investment in 2021

5 Ways to Promote Virtual Events on Social Media in 2020

Report: Organizations Continue to Undervalue Social Media Marketing Data

Report: Marketers Still Challenged to Strategize Around Customer Experience

5 Ways to Promote Virtual Events on Social Media in 2020

More than 60% of Marketers Primarily Use Social Media to Achieve Goals

How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

B2B Marketers Still Prioritizing Customer Experience & Engagement

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— Chris Long, CMO, L-com Global Connectivity

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