Industry News

June 28, 2023

52% of Digital Marketers Solely Focused on Reach Rather Than ROI

89% of Social Media Marketers Consider Social Search to Be Strategically Critical

B2B Marketing Measurement

85% of B2B Marketers Struggle to Link Performance to Business Outcomes

Report: Content Marketers Anticipate Utilizing AI Solutions

Report: B2B Marketers Faced with Rising Customer Service Expectations

93% of Digital Marketers Expect to Achieve All Goals Within the Next Six Months

Report: Successful Marketers Have More Confidence in the Accuracy of Their Data

Report: Intent Data is Helping Marketers Boost Company Revenue

B2B Buyer Personas

Report: Marketers See Go-To-Market Strategy Success When Using Intent Data

how to use data in content marketing

69% of Digital Marketers Only Claim to Be ‘Somewhat Successful’ at Achieving Goals

Report: Marketers to Spend Less on Customer Initiatives as Budgets Fall

Report: B2B Marketers to Leverage Martech to Improve the Customer Experience

The Content Marketing Grind

80% of ‘Very Successful’ Content Marketers Have a Documented Strategy

51% of Marketers to Increase Their Spending on Marketing Automation This Year

Report: Marketers Feeling More Pressure to Improve the Customer Experience

62% of B2B Marketers Cite Content Marketing for Producing Valuable Leads

61% of Marketers Anticipate Their Spending to Increase ‘Somewhat Significantly’

“The team @ KoMarketing Associates clearly understands how to effectively utilize all methodologies of search engine marketing and builds powerful programs to achieve outstanding results. The team they have constructed is not only professional but fantastic to work with.”

— Chad Beasley, Vice President at Delivery Agent

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