Industry News

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October 22, 2020

Marketers Looking to Leverage Business from Existing Clients to Overcome COVID-19 Struggles

Make LinkedIn Profiles part of your B2B marketing strategy

LinkedIn for Business: 5 Ways to Gain Quality B2B Leads from LinkedIn

Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

Survey: Most Marketers Planning to Use Customer Journey Maps in the Future

Report: 21% of Marketers Do Not Know How to Measure the ROI of their ABM Strategy

Report: Content Marketing Remains a Staple for Marketers, Even Amidst COVID-19

Report: 43% of All B2B Marketers Now Have a Documented Content Strategy

B2B Buyer Personas

Report: COVID-19 Has Advanced the Consumption of B2B Marketing Content

Report: Despite ‘Cloudy’ Outlook, Marketers Remain Dedicated to Content Marketing

Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

Report: 34% of Marketers Still Do Not Have an Account-Based Marketing Strategy in Place

B2B lead generation strategies for SaaS marketers

Report: 69% of B2B Marketers to Increase Digital Advertising Spend Amidst Pandemic

Report: 73% of CMOs Believe COVID-19’s Negative Impacts Will Be ‘Short-Lived’

Instagram Stories for B2B Lead Generation

Report: Instagram Stories Now Have an Average Completion Rate of 87%

Lead Generation

Report: Lead Generation Remains a Top Challenge for Marketers Focused on Building Relationships

Survey: Connecting with Existing Customers Now ‘Extremely Important’ to Marketers

B2B Lead Generation for SaaS Companies

40% of B2B Marketers Believe Their Company Could Do Better at Measuring Performance and Impact

“The KoMarketing team took our PPC and SEM marketing efforts to the next level. They are a team of thoughtful, creative, and smart people, and they get downright scientific when it comes to measurement and attribution. A true pleasure to work with.”

— Will Bernholz, Vice President, Marketing Dropsource

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