Industry News

December 2, 2021

Only 49% of Marketers ‘Very Confident’ in the Quality of Customer Data

60% of Marketers Only ‘Somewhat Successful’ at Data Unification and Management

51% of Marketers Still Consider Third-Party Cookies to Be ‘Very Important’

email marketing

Report: Marketers Seeing Customers Spend Less Time Reading Emails

b2b sales funnel

Report: Marketers and Sales Reps Still Facing ABM Challenges

Report: B2B Marketers Finding Content Success in Virtual Spaces

45% of Marketers Say Customer Data Platforms are ‘Exceeding’ Expectations

61% of Marketers Cite Email Subscription List Growth Over Past 12 Months

82% of Marketers Shifting Focus Toward Content and Customer Experiences

Report: Most Marketers Now Grappling with Multiple Pieces of Martech

Lead Generation

Survey: Multipurpose Content is Helping Marketers Nurture More Leads

Technology

Report: Data Capabilities Encouraging More Marketers to Switch Tools

74% of Marketers Now View Personalized Content as ‘Important’ for Engagement

63% of Marketers to Use Email Newsletters to Enhance First-Party Data

SEO Myths

Report: Most Marketers Seeing SEO Efforts Become ‘More Successful’

B2B Content Marketing

52% of Marketers Have Seen a ‘Large Increase’ in Demand for Content

75% of Marketers Believe Their Pandemic Strategies Were Effective

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— Katie Meurin, SEO Manager at Southern New Hampshire University

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