Industry News

May 18, 2022

Report: Marketers Still See Room for Improvement with Data and Analytics

68% of B2B Marketers Saw Their Budget Rise Between 2021 and 2022

Artificial Intelligence

Report: Marketers Making Adjustments as Third-Party Cookies Fade Out

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Report: Marketers Still Lack Control Over Their Budget and Strategy

B2B Content Marketing

Report: B2B Buyers Consuming More Marketing Content Before Making Purchases

leverage-web-analytics

20% of Best-in-Class Marketers Now ‘Very Successful’ in Using Intent Data

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Marketers 414% More Likely to See Success with a Documented Marketing Strategy

60% of Marketers Admit They Still Don’t Fully Understand the Metaverse

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Report: B2B Content Consumption Rises Amid the Absence of In-Person Events

Event Marketing

Report: In-Person B2B Marketing Event Cancelations Continue to Fall

43% of Marketers Now Aim to Offer Personalized Content to Customers

Video Marketing

59% of Marketers Have Seen a Positive ROI from Video Content

Report: Personalized Marketing Helps Organizations Grow Their Customer Base

39% of Marketers Claim Poor Quality Data Hinders the Customer Experience

17% of Marketers Who Don’t Leverage Video Rely on Email Marketing

Report: Marketers Focused on Digital Initiatives Despite Budget Constraints

b2b sales funnel

78% of B2B Marketers Now Measured By Their Pipeline Influence

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— Chris Long, CMO, L-com Global Connectivity

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