Industry News

October 20, 2021

74% of Marketers Now View Personalized Content as ‘Important’ for Engagement

63% of Marketers to Use Email Newsletters to Enhance First-Party Data

SEO Myths

Report: Most Marketers Seeing SEO Efforts Become ‘More Successful’

B2B Content Marketing

52% of Marketers Have Seen a ‘Large Increase’ in Demand for Content

75% of Marketers Believe Their Pandemic Strategies Were Effective

marketing automation content strategy

54% of Marketers Are Failing to Fully Leverage Marketing Automation Tools

82% of B2B Marketers Cite Social Media as Top Growing Channel

Survey: Organizations Continue to Boost Investments in Digital Marketing

Personalization

Marketers At Risk of Losing Credibility Due to Poor Personalization

Marketers Continue to Find Benefits In Leveraging Video Content

B2B Lead Generation for SaaS Companies

Marketers Continue to Struggle With Data Quality & Strategy

marketing automation

51% of CMOs Want Their Marketers to Better Integrate Martech in 2021

46% of Marketers Have Had the Most Demand Gen Success with Social Media

33% of Marketers to Allocate Majority of Budget Toward Social Media

Event Marketing

Report: Most B2B Event Marketers Focus on Customer Engagement

B2B Marketers Now Turning to Data to Measure Their Success

Report: Marketers Struggling with Both Paid & Organic Search

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— John Yeung, Digital Marketing Manager, Stratford University

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