As artificial intelligence (AI) continues to rise in importance among marketers, new research suggests that more are focusing on voice assistants as a marketing channel.
Voicebot.ai recently published “The State of Voice Assistants as a Marketing Channel” report, and statistics showed that most marketers (37.6%) believe “significantly” in voice assistance as a marketing channel. This is compared to just 11.5% who only said “somewhat” and 11.5% who stated “not at all.”
The majority of marketers (38.9%) are “moderately optimistic” about voice product search, while 29.2% are “very optimistic.” In terms of voice commerce, most respondents (35%) are also “moderately optimistic,” and 27.1% are “very optimistic.”
That being said, there is still headway to be made in terms of adoption. The majority of marketers (33.3%) say they are “interested but not fully on board yet” in regards to integrating voice assistants.
Unlocking the Potential of AI in Marketing
In regards to AI as a whole, marketers are just now starting to integrate it into their overall strategies, according to previous research.
According to a report published by Albert and Forrester titled “Harnessing AI’s Potential,” only 26% of marketers who have fully adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice. This indicates that they collaborate with AI, rather than operate it.
Just 39% of marketers claim that AI can play a critical role in creative development, and only 34% believe it can provide insights into additional business functions.