As marketers look ahead to the remainder of 2022, new research suggests that they will be focusing on personalizing content and the overall customer experience.
Oracle and Ascend2 recently teamed up to publish the “Marketing Trends 2022” report, and statistics indicated that 43% of marketing organizations intend to add personalized content marketing and offers to their strategies in the coming months. About 41% of B2B marketers, in particular, will be adding personalized content and offers to their arsenal of marketing tactics.
In general, the majority of marketers (37%) are “confident” that they will be able to achieve their marketing objectives in 2022, and 31% are at least “hopeful.” Additionally, most respondents (64%) stated that their marketing budgets are increasing from last year, which indicates they’ll likely have the resources to reach their goals.
Personalized Marketing and the Customer Experience
With more marketers looking to provide a more personalized customer experience, previous research indicates that they are turning to artificial intelligence (AI) to achieve this objective.
Persado and Coresight Research conducted the “AI-Powered Language: A New Era of Enhanced Customer Engagement” report, and data suggested that most marketers (53.9%) are already utilizing AI to personalize the customer experience. That being said, 38.8% intend to eventually leverage AI to do the same.
“AI automates simple, repeatable tasks and expedites pattern recognition, which helps businesses improve their marketing initiatives and provide the right offer to the right person at the right time in the right channel,” wrote the authors of the report.