57% of Marketers Pivoted Toward Visual Content Marketing in 2020

Over the past two years, the Covid-19 pandemic has forced many organizations to alter their marketing strategy. Now, new research indicates that the majority of marketers shifted toward visual content marketing during this time.

HubSpot recently partnered with Venngage to publish the “Marketing Statistics Report” for 2022, and statistics suggested that most marketers around the globe (57%) pivoted toward visual content marketing in 2020 due to the pandemic. At least 50% of marketers in the U.S. alone made the shift toward this strategy.

Now, data indicates that marketers are intent on continuing to leverage visual content. Approximately 60% of organizations in the U.S. claim that they will rely heavily on visual content in their marketing strategy in 2022. Most marketers utilize infographics and illustrations (33%), while 15% use charts and data visualizations. Nearly 13% turn to videos and presentations.

The Rising Investment in Marketing Content

Marketing content has always been vital to organizations, and previous research suggests that marketers are now developing more of it to achieve their key objectives.

Parse.ly conducted its “Content Matters Report 2022,” and data suggested that over the past year, the majority of marketers (66%) have created more content than ever before. Furthermore, 48% still want “a bit more” than they currently have at their disposal.

About 21% of marketers claim that they have developed at least “the same” amount of content over the past year, while 32% claim they want “twice as much” content than they have at the moment, if not more.