With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content.
MotionCue recently published its “Video Marketing Statistics: What to Expect in 2022” report, and statistics suggested that most marketers (59%) have seen a positive return-on-investment (ROI) from video marketing, and 58% intend to incorporate videos into their strategies moving forward.
In terms of the benefits associated with utilizing video, 50% claim that it has helped them gain new customers, and 60% have seen video usage increase engagement. Nearly 64% have been able to build brand awareness, and 57% have boosted conversion rates.
In general, video (63%) has been the leading medium for keeping organizations top-of-mind among customers.
The Continued Rise of Video Marketing
As more marketers discover the benefits of leveraging video, previous research suggests that they already consider it to be an important component of their strategy.
Wyzowl conducted “The State of Video Marketing 2022” report, and statistics indicated that as of this year, about 92% of marketers now consider video to be an important part of their strategy. In general, 87% of respondents claimed that video has helped them boost traffic, and 94% said it has increased user understanding.
Nearly 86% of marketers stated that video has helped them generate leads, and 81% said that it has directly increased sales. Approximately 79% of the respondents who said they were not yet utilizing video expect to do so at some point later this year.