65% of Marketers Now Using Analytics to Measure Content Marketing ROI

As more marketers look to improve upon their content marketing strategies, new research indicates that data and analytics are playing a critical role in how they assess their existing return-on-investment (ROI).

Parse.ly recently published the “Content Matters: Martech Trends 2022 Report,” and statistics suggested the majority of companies (65%) that use content marketing as a part of their strategy are turning to analytics and business intelligence technology to determine its ROI. About 61% are now using some form of marketing automation, while 35% are utilizing personalization to achieve their objectives as well.

Generally speaking, most respondents (86%) stated that they are now utilizing analytics and business intelligence technology. About 74% are leveraging marketing automation tools, while 45% are turning to personalization.

Leveraging the Benefits of Visual Content Marketing Assets

Content marketing continues to be a mainstay for many organizations, and previous research has shed light on how visual content helped some survive Covid-19 pandemic challenges.

HubSpot teamed up with Venngage to conduct the “Marketing Statistics Report,” and data indicated that most marketers around the world (57%) turned to visual content marketing in 2020 as a direct result of the pandemic. In the U.S. alone, nearly 50% made this pivot to overcome their obstacles.

Moving forward, about 60% of organizations in the U.S. expect to rely more heavily on visual content as a part of their marketing strategy in 2022. The majority of respondents (33%) stated that they use infographics and illustrations.

“The team at KoMarketing was great at listening to our organization’s needs to ensure they were on the same page with goals and objectives. They provided a clear path for getting to desired results, were fast and flexible when adjustments were needed and above all else, provided the highest level of client service. KoMarketing is a pleasure to partner with!”

Melissa Sopwith — Melissa Sopwith, Marketing Manager, Guidon Performance Solutions, a Teletech Company

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