90% of Marketers Now Cite SEO as a Top Marketing Channel

As marketers look ahead to 2023, new research indicates that search engine optimization (SEO) will become a key area of investment, having provided positive results thus far in 2022.

Growthbar recently released the results of its “State of Content Marketing and SEO in 2022” survey, and data suggested that 90% of marketers now consider SEO to be in their top three when it comes to marketing channels. Specifically, 91% of B2B marketers cited SEO as a top three digital marketing channel as well.

Looking ahead to 2023, about 72% of respondents said that they expect SEO to become more impactful. Furthermore, B2B marketers claimed that they think SEO will be more impactful in 2023 than in 2022. As a result, 47% of respondents stated that they intend to invest more in SEO next year than they have over the past 12 months.

Finding B2B Marketing Success with Social Media

While SEO continues to provide a positive return-on-investment for B2B marketers, previous research suggests that social media is also yielding significant results, especially in terms of revenue.

Wpromote published its “2022 State of B2B Digital Marketing” report, and statistics indicated that in terms of driving revenue, the majority of B2B marketers (50%) claim that social media is their most effective digital marketing channel. This is followed by content marketing (47%) and email (41%).

Looking ahead to next year, 52% of B2B marketers intend to increase their investment in social media. About 47% named social media as a top five upper-funnel tactic.