As marketers continue to see the value of digital marketing tactics, new research suggests that they intend to invest more in these initiatives in the coming months.
The Manifest recently conducted a survey of 501 digital marketers to determine how their investments will change over the course of the next year. Their statistics found that 99 percent intend to increase their investment in at least one digital marketing channel over the next 12 months. More than half of businesses intend to spend more time and money on social media marketing (64 percent) and a website (55 percent) in the next year.
On the opposite end of the spectrum, businesses will spend less time and money on display/banner advertisements (19 percent) within the next 12 months.
About 41 percent of companies claim that they invest more than $500,000 on digital marketing every year. One-third of those that currently do not use a digital marketing agency and/or freelancer intend to outsource their digital marketing efforts within the next year.
Finding Digital Marketing Tactics That Work
When it comes to digital marketing tactics, previous research shows that some strategies are favored over others.
Clutch recently published the results of its “How Businesses Use Digital Marketing in 2018” survey and found that social media (81 percent) led the way in terms of tactics. This was followed by website (78 percent) and email (69 percent).
In terms of digital marketing goals for the remainder of the year, the majority of marketers (28 percent) said they want to increase sales/revenue. About 19 percent want to boost brand awareness, while 15 percent want to convert more leads.