B2B Marketers See Mobile as an Enabler of Products and Services
Salesforce has released its “2015 State of B2B Marketing Report,” which found that 60 percent of B2B marketers consider mobile as a “crucial enabler” and conduit of their overall sales. The report contains insights from more than 2100 B2B marketers from around the world.
Additionally, 21 percent stated their revenue was directly linked to mobile marketing, making it a strong indicator at almost 1/4 of all marketers polled. More than 85 percent of those surveyed find that loyalty, re-engagement, and mobile-exclusive deal campaigns are very effective, while the biggest majority use mobile website/app traffic, lead generation, and conversion rate as a way to track mobile marketing success.
The report also spoke at length about mobile engagement, with 53 percent of B2B marketers reporting that they have integrated their mobile marketing into their overall strategy. Sixty-one percent say that these efforts have been successful. While 61 percent represents the majority, that still means that 39 percent have found that this isn’t successful.
Overall, when it comes to mobile marketing, it’s definitely an area where the respondents are planning on spending more time and attention.
Other Areas of Increased Spending
Besides mobile, the report also found that there were six other top areas of increased spending. Respondents are looking to focus more on the following areas in 2015:
- Content marketing
- Marketing automation
- Mobile applications
- Location-based mobile marketing
- Social media advertising
- Social Media marketing
To learn more, download the report for free at the Salesforce website.
Photos via screenshots from the report.