According to a recent company press release, “Bizo for Marketing Automation” will give B2B marketers the ability to better target display and social media ads by synchronizing their efforts with broader marketing campaigns.
Bizo for Marketing Automation pairs with the Eloqua platform to allow marketers to reach both known and unknown prospects in the social media space or wherever else they travel online by tracking their movements on the company website and through existing multi-channel nurture campaign flows.
The new offering allows B2B marketers to create segments of anonymous prospects based on the website pages they’re viewing, keeping appropriate messages in front of them via targeted online banner and social media ads. Statistics cited in the press release indicate less than 5% of these “anonymous prospects” submit their email address when visiting sites. To help address this issue, marketers can now synchronize display and social media ads with the email nurture programs set-up in Eloqua.
Russell Glass, CEO of Bizo, says in the press release, “There is a massive opportunity for marketers to unlock the potential value of their investments. With Bizo for Marketing Automation, marketers can create an ‘always on’ nurturing strategy by leveraging a broad spectrum of programs – from email to online display and social advertising – to reach prospective buyers throughout the buying process.”
Bizo and Eloqua’s new solution gives marketers an opportunity to better beach prospects, both known and anonymous, by better targeting display and social media ads by tracking their movements on sites and through existing multi-channel nurture campaign flows.