Report: Documenting Marketing Strategy Helps Marketers Achieve Top Objectives

More marketers are documenting their strategies, and new research suggests that by doing so, they are positioning themselves for success.

The “State of Marketing Strategy Report 2017” report from CoSchedule recently looked at how creating a marketing strategy could help marketers achieve their top objectives. The results found that the majority of marketers (48 percent) have a documented strategy.

The top marketers who document their strategy are 538 percent more likely to report success than their counterparts, according to the data. In addition, the top marketers who document their marketing processes are 466 percent more likely to report success compared to those who do not.

Establishing goals also appeared to help respondents. For instance, those who set objectives were 429 percent more likely to report success than those who do not. More importantly, 81 percent of goal-setting marketers successfully achieved their objectives.

Strategizing for Marketing Personalization

When it comes to strategizing, previous research shows that creating a plan for content personalization can pay off as well.

The “2017 Personalization Development Study” from Monetate discovered that 79 percent of marketers who surpass revenue expectations have a documented personalization plan in place. However, not all marketers are up to speed in the process. The majority (56 percent) are still working on implementing a personalization plan.

About 28 percent are “just starting out,” and only six percent are “advanced” in terms of execution.