SEO plays an important role in business exposure on the internet, but new research shows that many websites are still lacking in this area.
Anonymous data collected from 100,000 websites by SEMrush showed that 50 percent of websites face issues with duplicate content. Approximately 45 percent are missing ALT attributes, and 35 percent have duplicate title tags.
Other common issues were broken internal links (35 percent), duplicate meta descriptions (30 percent), and low text-to-HTML ratio (28 percent). All of these factors can impact the SEO performance of a website.
“Our research shows that a lot of websites have very serious on-page SEO issues,” wrote Elena Terenteva, product marketing manager at SEMrush. “Yes, not all of them impact your rankings equally. However, bad SEO is not always about a direct violation of search engine rules, it sometimes results from simply not taking proper care of your website and your users.”
SEO Identified As a Top Priority for B2B Marketers
Many enterprises are struggling with SEO, but B2B marketers continue to focus on it to drive business. The “Inbound Marketing Effectiveness Benchmark Study Report” from Demand Metric and Act-On discovered that 77 percent of B2B marketers utilize SEO to foster operations.
However, it is not the only marketing tactic used to support business. Out of the B2B marketers who solely use inbound marketing methods, 59 percent said they also use social tactics. Sixty-four percent claimed that they utilize blogging, and 36 percent use PPC.
Within the next 12 months, 58 percent of B2B marketers intend to increase their investment in inbound marketing.