Email Marketing

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April 20, 2017

Q4 2016 Marketing Email Open Rates Experienced Slight Decline

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Report: More Customers Read and Engaged with Marketing Emails in 2016

Marketers See Positive Results from Segmenting Email Marketing Campaigns

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Survey: 3% of Customers Describe Marketing Emails as Personalized

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Report: Friday Was the Best Day for Q3 Email Marketing Engagement Rates

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Report: Marketers Value Tools That Provide Insight Into Competitors’ Email Strategies

Research Shows Customers Remain Receptive to Marketing Emails in 2016

Survey: Critical Goals of Email Marketing Also Barriers to Success

Marketing Emails Sent on Thursdays Showed Highest Engagement Rate in Q2 2016

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Marketers Continue to Face Email Deliverability Challenges in 2016

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Report: 49% of Marketing Emails are Now Read on a Mobile Device

Personalization of Customer Experience Is Top Goal for 70 Percent of Data-Driven Marketers

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Report: Midday Marketing Emails Have the Highest Click Rate

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Email Marketing Success Depends on More Than Just Time of Day

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Mobile Email Marketing Most Commonly Used Tactic to Target Traveling Buyers

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Report: Q4 2015 Email Transaction Rates More Impacted by Time of Day Than Day of Week

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Boosting Subscriber Engagement Marked as 2016’s Top Email Marketing Initiative

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