On Sept. 29, the “Google Operating System” blog, known for hosting unofficial news and tips pertaining to the search engine giant, reported on a new icon for smartphone-optimized results. The news source reported that Google is experimenting with a special icon that shows up next to smartphone-optimized search results. This lets users know when a website has a mobile-responsive design.
Search Engine Roundtable reported on a similar experiment back in August 2012. Google confirmed that it was testing a new feature, stating, “We’re experimenting with ways to optimize the mobile search experience, including helping users identify smartphone-optimized sites,” to the news source. However, nothing came of the experimentation.
Currently, Google offers three different configurations to website designers: responsive design, dynamic serving, and separate mobile devices.
Mobile Responsiveness and Email
A study published by Knotice, a data management service and email service provider, showed that half of all emails were opened on a smartphone or tablet in 2013. This information comes after Knotice analyzed 1 billion emails in 11 industry segments over the course of 2013.
As the study shows, marketers will need to increasingly focus on providing consistency across all platforms. Knotice suggests “designing for mobile first,” then creating a desktop-based version of a site afterward.
“It’s easier to add more to a clean, concise phone version of an email campaign than it is to sacrifice content when paring down a much more complex desktop design,” wrote the authors of the study.
The three industries with the highest open rates were financial services, consumer services and hospitality. Each industry had an open rate above 50 percent.